Pew Study Covers Online Business Models for News

The latest edition of the Pew Research Center's "State of the Media" survey points out the problems that news publishers face as they struggle to find a profitable digital business model. Only 7% of those surveyed said they would consider paying for news. Respondents showed little brand loyalty, viewing the news as more of a commodity.

According to the Pew study, 81% of users prefer the advertising model, but that's because it's so easy to ignore the ads. Still, 21% of all surveyed said that they click on ads at least "sometimes." More active users convert at an even higher rate: 28% for daily surfers and 37% for those who visit at least news sites per day. Read the entire Pew Research Center study here.