Amazon to Add More Electronic Devices?

Amazon made its mark originally as an online book seller, leveraging the long tail marketing approach to outdo the bricks-and-mortar super stores. Before long, Amazon morphed into an online retailer for every conceivable type of consumer product. Now, that books-to-everything analogy may be repeated with electronic devices.

Amazon, which dominates the electronic reader market with its successful Kindle e-reader, is reportedly looking to expand its offering into other branded electronic devices. According to a report in the New York Times <http://www.dmwmedia.com/news/2010/08/11/report-amazon-mulling-consumer-devices-beyond-kindle> , the company is seriously considering a music player, but is apparently shying away from a proposal to introduce its own mobile phone.