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Week of May 28, 2007
May 28, 2007
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CBS Google Buys Feedburner
Friday, June 1, 2007
So Google has bought another company, and a techie one at that. What's the big deal? Well, Feedburner is a company that measures the audience and click throughs of RSS syndication feeds, an increasingly used way for people to consume regular web content. Google is clearly showing the importance of MEASUREMENT when it comes to advertising. As has been stated elsewhere, Google sells billions of dollars worth of advertising without page views or unique impressions or any other website metric--they do it by measuring the discrete views and clicks of the actual advertisement.
It's this kind of measurement that makes the Internet so disruptive and difficult for traditional media to get a handle on. When you're not selling reach but selling specific performance, how does radio fit?
CBS Buys Last.fm
Thursday, May 31, 2007
CBS has purchased Last.fm, the collaborative music filtering and social networking service. Last.fm allows users to listen to their favorite music along with songs that are recommended based on the tastes of similar listeners. CBS has stated that Last.fm will remain a stand-alone service, but there are plenty of integration opportunities with CBS' radio properties. Stay tuned.
Sometimes Things Are Just Cool
Wednesday, May 30, 2007
We take a lot of innovation for granted, because it isn't sexy--it's convenient. But when you see innovation that is not just convenient but fun, visually striking, and possibly even life-changing, well that's just plain cool. That's what Microsoft unveiled this past week, and that's why it is getting so much attention: It's like something out of a science fiction movie, but it's real, and it's going to be released this year. Microsoft Surface at www.microsoft.com/surface
Hispanic Radio & Demographic Trends
Tuesday, May 29, 2007
As part of a presentation at Radio Ink's Hispanic Radio conference, Arbitron highlighted a number of key facts behind the growth of Hispanic radio. In fact, listening to Spanish language radio (all formats combined) is up 67.2% since 1998. This is driven, in part, by an increase in the number (and coverage) of stations programming in Spanish. However, demographics also plays a major role in the growth.
The changes are most dramatic in 18-34. Overall, this population is shriking. Since 2000, the 18-34 US population has shown a net gain of 3.1 million Hispanics and blacks (mostly Hispanic), while the "Other" category (not Hispanic, black or Asian) has shown a net loss of 2.1 million since 2000. This helps explain the growth in Spanish formats, as well as some of the losses suffered by non-ethnic formats such as Active Rock and Alternative. Who says this is all due to cell phone-only households?
Memorial Day
Monday, May 28, 2007
Happy Memorial Day!
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