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March 6, 2018
Radio's Word Of MouthWord of mouth is the best form of advertising, right? That's what your clients have been telling you for years.
It's also one of the easiest ways to create an effective spot.
Visit, shop, browse, or just spend some time at your client's place of business. Order something from them. Ask the salespeople questions. Hopefully these exercises will create a positive experience.
Now, make a list of people you know who'd enjoy or benefit by what the advertiser has to offer.
Imagine one of the people on that list just asked you for a recommendation for a (type of product or service your client sells). Start a recording device. Pretend you're talking to them on the phone, or texting them, or emailing them, or leaving a voicemail for them. Visualize them reading or listening to the message. In a personal way, relate your experience with the advertiser to them.
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September 27, 2016
Directing Voice TalentWhether you’re a writer, producer, actor, or director, developing directing skills will make a world of difference in your commercials. Directing is inspiring, coaching, encouraging, cheerleading, getting inside the psyche of an actor and planting seeds so that that ...