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Does A Little Australian TV Channel Give Us Clues For Radio's Future?
January 29, 2019
Have an opinion? Add your comment below. Imagine - you turn on the radio, and the first thing you hear is your favorite song. Followed by, yes, the live presenters (at least, recorded live five minutes ago). A radio station that gives you the travel at 8.20 am and only at 8.20 am, because that's the time you're just getting ready to drive into work. A radio station that has everything that makes great radio - presenters talking about the football last night, the ride into town today; but a radio station that has nothing that makes for bad radio - no poorly-targeted advertising, no overplaying of my favorite songs
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Television, as we know, is changing rapidly - significantly more so than radio. Viewers to live television programming are declining, as audiences get more used to on-demand services like Netflix, Hulu, Stan, or iPlayer. So, TV platforms are trying new things.
At the beginning of the year, the TV system that I subscribe to - a little Australian set-top-box called Fetch TV - added a new channel. It's a true-crime channel called Oxygen, run by NBC Universal, and it's on channel 101.
Oxygen is an interesting model - because it isn't actually a television channel at all.
Sure, it looks like a television channel. It appears in the EPG alongside all the other television channels, and it has a broadcast schedule, too, 24-hours a day. If I flick through the channels in the evening, I'll flick past Oxygen just like every other channel. You can watch it just like any other channel - you can watch a show, then the show finishes, then something else will start.
In fact, Oxygen is just a collection of on-demand TV shows. On the TV Guide, it exists as a virtual channel - the EPG slot there to promote the shows available on-demand. When you channel-surf into Oxygen, it isn't giving you a live TV channel at all - in fact, the show conveniently starts at the beginning. It's an on-demand service - not a live TV channel. Programming has been chosen based on how well it'll perform as an on-demand product.
What could radio learn from this?
Imagine - you turn on the radio, and the first thing you hear is your favorite song. Followed by, yes, the live presenters (at least, recorded live five minutes ago). A radio station that gives you the travel at 8.20 am and only at 8.20 am, because that's the time you're just getting ready to drive into work. A radio station that has everything that makes great radio - presenters talking about the football last night, the ride into town today; but a radio station that has nothing that makes for bad radio - no poorly-targeted advertising, no overplaying of my favorite songs.
If we were to think of great music radio as a jigsaw puzzle made from short pieces of on-demand audio content, rather than a live unalterable stream - what would that mean?
That "jigsaw" could be assembled just for me, on my mobile phone. And for you, on yours. And a version of that jigsaw also assembled for those listening on FM - with less of the personalization, but otherwise should sound virtually identical.
Is the future for radio something which is devised as a collection of on-demand audio, assembled for each listener... and where the FM transmitter is just another listener?
Does radio need a bit of Oxygen?
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