10 Questions with ... Stiller

BRIEF CAREER SYNOPSIS:

• KLEC/Little Rock (February 1999-March 2004)
• KDJE/Little Rock (April 2004-January 2005)
• WBYR-WFWI/Fort Wayne (January 2005-Present)

1) If you were just starting out in radio, knowing now what you didn't then, would you still do it?

Without a doubt I would. The people, places and experiences are second to none. If my career ended tomorrow, I would always be thankful for the life experience this route has given me.

2) What career path would you be following had it not been for this industry?

Marketing.

3) How do you feel terrestrial radio competes with the satellite radio and Internet these days?

I feel better about this -- especially compared to five years ago. The fear of the unknown (satellite radio) has subsided. Most all terrestrial radio stations are available via Internet/apps so the playing field is even in that regard. In my opinion, all forms of radio are the most effective way to consistently direct consumers to the online world.

4) Where do you see the industry and yourself five years from now?

Industry: Rolling right along with a more personal/on-demand flavor.

Me: Turning 40 and freaking out.

5) What is the biggest change that you'd like to see happen in the business?

Dare I say that from a programming view, I like what I'm seeing and reading? We've all been through some tough times, but there are a lot of people doing a lot of great things. I would like to take a second and say good work and keep it up. We're still here and people are still listening. So to answer that question, I'd like to see everyone move past the doomsday scenarios (if they still have them) and have fun again.

6) What format does not exist that should? Would it work?

Would love to see a Rap/Rock pull it off ... I think it could work in the right markets.

7) Tell us what music we would find on your car or home CD player (or turntable) right now and what is it you enjoy about that particular selection?

Non-work music: Rebelution, Slightly Stoopid, and other reggae ... The reason is that it's late-April and Mother Nature still has yet to warm up to the idea that winter's over. The reggae keeps me from going loco in the gray sky-covered Midwest.

8) What is the one truth that has held constant throughout your career?

Be nice to everyone and be honest.

9) Of all the skills you have gained through the years, is there an area you'd like to improve?

There are a lot of skills I'm always trying to improve; however, it seems that time management is the skill that I'm forced to really stay on top of at all times.

10) What is the best advice you would give to young programmers/promotion people?

Create a culture! Never stop learning and never stop trying to come up with new ideas.