10 Questions with ... Jennifer Shevlin

1) What was your first job in radio? Early influences?

My first job in radio was an intern on the Mikey Show. Mikey was on nights then and there was some craziness going on in those days. That's when I realized I might really enjoy this radio business.

2) What led you to a career in radio? Was there a defining moment that made you realize "this is it"?

Honestly, I got lucky with my internship and worked my way up in the ranks. This was an industry I enjoyed and caught a couple of breaks as my career advanced.

3) If you were just starting out in radio, knowing now what you didn't then, would you still do it?

If I wasn't doing radio, I don't know what else I'd be doing. So probably, yeah.

4) What makes your station or market unique? How does this compare to other markets or stations you have worked at?

Well, Palm Springs is 50% Hispanic. The top-two stations in the market have ridiculous shares, while the rest of us have to duke it out for the remaining English speaking audience. Anchorage didn't even have a Hispanic break-out.

5) What is your favorite radio station outside of the market and why?

KWHL/Anchorage, AK. It was my first PD job and I learned so much there. It was an amazing place to work and the people who work there are the best.

6) Besides your own, what is your favorite radio format?

I've been listening to a lot of Top 40 lately ... please don't take away my rock card.

7) What's your take on current music? Is it as good as six months ago, better, or about the same?

I like current music. There has been a lot of new stuff from established artists such as Foo Fighters. Plus there have been some smaller bands that are really making a name for themselves, such as Pop Evil and Adelita's Way.

8) If you could add any one full-time position to your budget with no questions asked, what would it be?

A full-time Imaging Director.

9) What is the one truth that has held constant throughout your career?

If you work hard, things will happen for you.

10) How do you position the station musically and why did you choose this direction?

KCLB is definitely an Active Rock station, but we are the only station in Palm Springs that plays new rock, so it allows us to open it up a little giving us some liberties to play some music not traditionally on Active Rock stations, such as the Black Keys and Cage the Elephant.