Net News search results for: adsr
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April 19, 2021
Westwood One Blog Post Highlights AM/FM Radio's Value To Automotive Sales
A WESTWOOD ONE's corporate blog post by Chief Insights Officer PIERRE BOUVARD highlights results from several studies that offer evidence of AM/FM radio's value to automotive sales as the pandemic eases and auto sales ramp up. Among the … more »
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April 13, 2021
LeadsRX Now Compatible With Triton Digital's Omny Studios, Tap Ad Server
The LEADSRX attribution platform is now compatible with TRITON DIGITAL's OMNY STUDIO podcast platform and Tap advertising server. "LEADSRX and its approach with multi-touch attribution as the industry standard methodology certainly provides … more »
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December 12, 2020
Westwood One Blog: How Many Ads Should A Radio Station Run To Get Results?
WESTWOOD ONE and the RADIO ADVERTISING BUREAU have partnered to determine and set guidelines based on four campaign goals, ranging from a 34% reach to a 78% reach of a station’s audience, to answer the question, “How many ads should I run per … more »
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December 11, 2020
Westwood One Blog: How Many Ads Should A Radio Station Run To Get Results?
WESTWOOD ONE and the RADIO ADVERTISING BUREAU have partnered to determine and set guidelines based on four campaign goals, ranging from a 34% reach to a 78% reach of a station’s audience, to answer the question, “How many ads should I run per … more »
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November 24, 2020
Westwood One Provides Insight On Virtual Remotes And Their Connection Between Consumers And Advertisers
Before the pandemic, remote broadcasts and appearances were staples of the AM/FM radio industry. This week’s WESTWOOD ONE blog looks at how social distancing measures and shelter-in-place mandates have paused this type of station remote but offers … more »
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July 13, 2020
Westwood One, LeadsRX Release Second E-Commerce Advertising Attribution And Awareness Study
WESTWOOD ONE and LEADSRX, in partnership with MARU MATCHBOX, have released their second annual Direct-To-Consumer Media Attribution and Awareness study of direct-to-consumer e-commerce firms. Among the findings are that AM/FM radio appeared to drive … more »
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June 23, 2020
Westwood One Says Studies Of AM/FM Ad Buy Showed Big Lift For Client
WESTWOOD ONE is touting the effect of an AM/FM radio advertising buy for a client based on studies by MARU/MATCHBOX and LEADSRX. The campaign for "a national health and nutrition products retailer" showed that heavy AM/FM radio listeners are … more »
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May 4, 2020
Radio Cares: Feeding America Emergency Radiothon Raised Over $500,000
The RADIO CARES: FEEDING AMERICA EMERGENCY RADIOTHON raised $500,146 for FEEDING AMERICA's COVID-19 hunger relief efforts last THURSDAY (4/30). The daylong event included over 10,000 radio stations across the U.S., closing with a $20,000 donation … more »
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April 14, 2020
LeadsRX Offering Analysis To Independent Broadcasters
Marketing attribution software company LEADSRX is offering independent broadcasters with 10 or fewer stations in the US and CANADA complimentary support to help their businesses and to support their advertising clients. It’s available immediately. … more »
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March 10, 2020
LeadsRX Partners With WideOrbit
Cross-channel marketing attribution platform LEADSRX is partnering with WIDEORBIT to offer marketers combined attribution and advertising management technology. With the integration, LEADSRX customers will be able to access WIDEORBIT's broadcast … more »







