Net News search results for: bob mccurdy
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September 19, 2012
The Radio Show Gets Underway In Dallas
The RAB/NAB RADIO SHOW got underway TODAY (9/19) at The HILTON ANATOLE in DALLAS. Early sessions included MIDWEST COMMUNICATIONS' JEFF MCCARTHY, ENTERCOM's PAT PAXTON and EMMIS' JIMMY STEAL (saying that PPM makes it "a great time to be a great … more »
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July 18, 2012
Katz Study Confirms The Power Of 'Sonic Branding'
KATZ MARKETING SOLUTIONS has released its findings of a new study of advertisers’ sonic brands and their impact on communicating brand messaging and eliciting emotional responses. "The results confirm the incredible power of sound," said … more »
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February 15, 2012
You'll 'Heart' These New All Access Columns!
It's WEDNESDAY -- time once again for some fresh, new columns ... exclusively on ALL ACCESS! * THE POWER PLAYER: News Editor JEFF SILBERMAN interviews KATZ MARKETING SOLUTIONS Pres. BOB MCCURDY. * CONSULTANT TIPS: BOB BUCHMANN believes "50 Is … more »
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January 18, 2012
Katz Marketing Links With USA TouchPoints
KATZ MARKETING SOLUTIONS has consummated a new agreement with USA TouchPoints, the syndicated research product to track consumer behavior and media consumption. Developed by the MEDIA BEHAVIOR INSTITUTE, USA TouchPoints captures every aspect of a … more »
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November 7, 2011
Ipsos, Katz Marketing Develop In-Market Evaluation Of Live Radio Campaigns
IPSOS OTX MEDIACT has undertaken an ongoing evaluation of radio campaigns in partnership with KATZ MARKETING SOLUTIONS. The first release of the results, according to IPSOS OTX MEDIACT Pres. BRUCE FRIEND, "have demonstrated to us the power of … more »
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November 17, 2010
Katz Marketing Solutions Promotes Molly Wythes And Julie Lane
KATZ MARKETING SOLUTIONS has upped two executives in NEW YORK and DALLAS. MOLLY WYTHES will lead the NEW YORK office of KATZ MARKETING SOLUTIONS. Joining KATZ MEDIA GROUP in 1994, WYTHES is a veteran of new business development with extensive agency and … more »
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June 9, 2010
Three Awarded Stripes At Katz Marketing Solutions
KATZ MARKETING SOLUTIONS has announced the promotion of three executives in NEW YORK CITY. BRIAN MCELROY is upped to SVP/Director of Research, STEPHANIE INTERBARTOLO rises to VP and LIZ STILLMAN is promoted to VP. "All three promotions are extremely … more »
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September 8, 2009
NBC Uses Radio To Promote Leno's New Show
As NBC gets ready to launch "The JAY LENO Show," KATZ MARKETING SOLUTIONS and HORIZON MEDIA are set to begin a radio-based marketing campaign to promote the show. KATZ MARKETING SOLUTIONS in conjunction with HORIZON MEDIA announced two … more »
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August 10, 2009
Media Execs Expect A Rebound Before Years End
Media buying firm STRATA, owned by COMCAST CORP., has released their latest quarterly survey, and are reporting that despite the worst recession the advertising industry has experienced in some time, a 67% majority of media agency executives think the … more »
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May 11, 2009
Katz Marketing Solutions Expands
KATZ MARKETING SOLUTIONS has announced the addition of three senior executives to its rapidly expanding marketing group. CHRIS HAMER joins KATZ MARKETING SOLUTIONS as a SVP/Business Development in NEW YORK. A senior brand strategist and business … more »