Net News search results for: borrell and associates

• June 27, 2017

  Borrell Asks Advertisers If They Buy Based On 'Feelings Or Facts'

  

  Do local businesses buy advertising on feelings or facts?  This week's Chart of the Week from BORRELL ASSOCIATES illustrates what 2,293 of them are doing. The results come from responses collected over the past 12 weeks. Using a sliding scale of … more »

• June 20, 2017

  Borrell Finds 24% Of Advertisers Plan To Reduce Or Cut Radio Advertising

  

  BORRELL ASSOCIATES recently asked advertisers which media they plan to reduce or cut in 2017. Print fared the worst, with Printed Directories, Magazines and Newspapers topping the list. Radio advertisers told BORRELL that 18% of them plan to reduce their … more »

• June 7, 2017

  Borrell Survey Looks At Effectiveness Of Local Media Marketing

  

  BORRELL's annual survey of local advertisers is under way for 2017. Radio landed in 10th place among a list of effective marketing/advertising outlets. The company reports its, "already seeing notable trends, so we've decided to publish key … more »

• May 18, 2017

  Borrell Report Finds Radio Trails In Percent Of Digital Ad Revenue

  

  BORRELL AND ASSOCIATES has released an updated report, "Benchmarking Local Media’s Digital Revenue," which BORRELL writes, "represents our annual inventory of local media companies’ digital revenue." "The biggest … more »

• February 8, 2017

  Study Shows Broadcast Radio Continues Focus On Digital Sales, Poised To Surge Revenue 22% In 2017

  

  Radio stations’ digital revenues are poised to surge 22% this year, growing to a record $753 million, according to research released jointly by THE RADIO ADVERTISING BUREAU and BORRELL ASSOCIATES. The report shows that last year the average radio … more »

• December 1, 2016

  Borrell Examines The Impact Of Social Media On Local Advertising

  

  BORRELL AND ASSOCIATES has rolled out a new study on Social Media's impact on local advertisers.   The Highlights: Social Media has a strong foothold among local advertisers The rise has occurred most dramatically over the past 5 years … more »

• October 20, 2016

  Radio Poised To Benefit From Real Estate Ad Spending, Finds Borrell

  

  In a new report from BORRELL ASSOCIATES, the research company sees a positive trend for radio in the $25.9 Billion real estate advertising catagory. The report found In 2015, "real estate agents, brokers and developers were the first to start … more »

• October 18, 2016

  NextRadio Survey Asks Users 'Do You Plan To Vote?'

  

  Recently, NEXTRADIO conducted an in-app survey that asked one simple question: Election Day 11/8/2016: Do you plan to vote?  NEXTRADIO found the answer to this question pointed to, "an unenthusiastic sentiment about the pending election." … more »

• October 7, 2016

  WWRS 2017 Keynote Session: Global Audio, The Evolution And Next Phase -- Live, Digital, On Demand!

  

  Join hundreds of your peers on THURSDAY, MAY 4th from 9a to 10:30a, for WORLDWIDE RADIO SUMMIT 2017's KEYNOTE SESSION: "Global Audio, The Evolution And Next Phase -- Live, Digital, On Demand!"  All part of WORLDWIDE RADIO SUMMIT 2017 … more »

• October 5, 2016

  Borrell 2016 'Local Advertisers Survey' Shows Increased Focus On Digital

  

  BORRELL ASSOCIATES has released its 2016 "Local Advertisers Survey," and found over 60% of local radio advertisers report they have have used, or plan to use, event marketing as part of their promotional efforts. Highlights: Digital is front … more »