Net News search results for: borrell associates
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March 25, 2020
Radio Steps Up As Worldwide Infections Of COVID-19 Rise Quickly: Changing How We Behave, Interact And Work -- Searching For Our New Normal
CORONAVIRUS (COVID-19) is the biggest and deadliest worldwide infectious disease since the SPANISH FLU of 1918. That pandemic infected an estimated 500 million people worldwide and claimed between 20 and 50 million lives. In CANADA, it killed about … more »
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March 24, 2020
Worldwide Victims Of COVID-19: Changing How We Behave, Interact And Work -- Searching For Our New Normal, And Radio Is There To Help
CORONAVIRUS (COVID-19) is the biggest and deadliest worldwide infectious disease since the SPANISH FLU of 1918. That pandemic infected an estimated 500 million people worldwide and claimed between 20 and 50 million lives. In CANADA, it killed about … more »
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March 23, 2020
Beasley Media Group & Borrell Associates Team Up On Complimentary Webinars About Crisis Marketing For Local Businesses
BEASLEY MEDIA GROUP’s ongoing "We Are All In This Together Community Of Caring Initiative" is teaming up with BORRELL ASSOCIATES to present five free 30-minute webinars on TUESDAY, MARCH 24th and WEDNESDAY, MARCH 25th focused on crisis … more »
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March 23, 2020
COVID-19: How Is This Pandemic Reshaping Your Life, Our Society, Your Work Environment? How Far Off Are We From A New Normal?
CORONAVIRUS (COVID-19) dominates everything! Entire countries, and now individual states in the U.S., are going into lockdown/quarantine in an effort to slow or stop the spread of this virus which is killing people in its wake. There are dire predictions … more »
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February 5, 2020
RAB-Borrell Study: Radio Industry's Digital Ad Sales Hit The Billion Dollar Mark In 2019
The RADIO ADVERTISING BUREAU and BORRELL ASSOCIATES have released data from a new study, "Digital Sales Skyrocket, Hitting $1 Billion," indicating that radio's digital advertising revenue exceeded one billion dollars in 2019, the first time … more »
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February 26, 2019
RAB Sets Speakers For NAB Show Sessions
The RADIO ADVERTISING BUREAU has finalized the list of speakers at its NAB SHOW sessions in LAS VEGAS this year. The sessions and speakers will include: APRIL 8th: "Radio Engage," a look at radio advertising creative with YAMANAIR CREATIVE … more »
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February 25, 2019
SoCast Digital Offers Ideas On 'Building Your Digital Rate Card' In Webinar
SOCAST DIGITAL is presenting the second in its 2019 series of free monthly webinars on “Building Your Digital Rate Card: Everything You Need for Your Sales Team to Drive Digital Revenue.” It takes place THURSDAY, FEBRUARY 28th at 2p ET/11a … more »
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February 5, 2019
RAB/Borrell Study Shows Radio's Digital Ad Sales Efforts Paying Off
A new study by the RADIO ADVERTISING BUREAU and BORRELL ASSOCIATES showed the radio industry's digital advertising initiatives paying off with increased revenue predicted to hit close to $1 billion this year. The report, “Radio’s … more »
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September 20, 2018
Mixed Findings For Radio In Borrell's 'Local Advertiser Survey'
The latest BORRELL ASSOCIATES “Local Advertiser Survey” is out with mixed news for radio. The report finds 23% of respondents are planning to “cut or eliminate” radio from their spending plans. The upside? Another 25% say … more »
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August 6, 2018
Who's Getting More Business From Local Ad Agencies?
In their latest "Chart Of The Week," BORRELL ASSOCIATES finds 36% of local ad agencies plan to buy more radio. BORRELL notes, "agencies are the local experts, possessing more career time in marketing than Do-It-Yourself SMBs." … more »