Net News search results for: borrell associates
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July 24, 2017
Fly Delta To Worldwide Radio Summit 2018, May 2nd, 3rd, 4th, And Save Up To 10% With Travel Code NMQQE
The eighth annual WORLDWIDE RADIO SUMMIT (WWRS) -- presented by ALLACCESS.COM and A&R WORLDWIDE returns to the W HOTEL for its 2018 edition, MAY 2nd, 3rd, 4th, 2018. You can lock in for Early-Bird Registration for WWRS 2018 when you click here! … more »
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July 17, 2017
Save The Dates! May 2nd, 3rd, 4th -- Worldwide Radio Summit 2018 Is Returning To The W Hotel/Hollywood!
The eighth annual WORLDWIDE RADIO SUMMIT (WWRS) -- presented by ALLACCESS.COM and A&R WORLDWIDE returns to the W HOTEL for its 2018 edition, MAY 2nd, 3rd, 4th, 2018. If you were part of WWRS 2017 you know what a terrific learning and networking … more »
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June 27, 2017
Borrell Asks Advertisers If They Buy Based On 'Feelings Or Facts'
Do local businesses buy advertising on feelings or facts? This week's Chart of the Week from BORRELL ASSOCIATES illustrates what 2,293 of them are doing. The results come from responses collected over the past 12 weeks. Using a sliding scale of … more »
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June 20, 2017
Borrell Finds 24% Of Advertisers Plan To Reduce Or Cut Radio Advertising
BORRELL ASSOCIATES recently asked advertisers which media they plan to reduce or cut in 2017. Print fared the worst, with Printed Directories, Magazines and Newspapers topping the list. Radio advertisers told BORRELL that 18% of them plan to reduce their … more »
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June 7, 2017
Borrell Survey Looks At Effectiveness Of Local Media Marketing
BORRELL's annual survey of local advertisers is under way for 2017. Radio landed in 10th place among a list of effective marketing/advertising outlets. The company reports its, "already seeing notable trends, so we've decided to publish key … more »
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May 18, 2017
Borrell Report Finds Radio Trails In Percent Of Digital Ad Revenue
BORRELL AND ASSOCIATES has released an updated report, "Benchmarking Local Media’s Digital Revenue," which BORRELL writes, "represents our annual inventory of local media companies’ digital revenue." "The biggest … more »
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February 8, 2017
Study Shows Broadcast Radio Continues Focus On Digital Sales, Poised To Surge Revenue 22% In 2017
Radio stations’ digital revenues are poised to surge 22% this year, growing to a record $753 million, according to research released jointly by THE RADIO ADVERTISING BUREAU and BORRELL ASSOCIATES. The report shows that last year the average radio … more »
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December 1, 2016
Borrell Examines The Impact Of Social Media On Local Advertising
BORRELL AND ASSOCIATES has rolled out a new study on Social Media's impact on local advertisers. The Highlights: Social Media has a strong foothold among local advertisers The rise has occurred most dramatically over the past 5 years … more »
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October 20, 2016
Radio Poised To Benefit From Real Estate Ad Spending, Finds Borrell
In a new report from BORRELL ASSOCIATES, the research company sees a positive trend for radio in the $25.9 Billion real estate advertising catagory. The report found In 2015, "real estate agents, brokers and developers were the first to start … more »
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October 18, 2016
NextRadio Survey Asks Users 'Do You Plan To Vote?'
Recently, NEXTRADIO conducted an in-app survey that asked one simple question: Election Day 11/8/2016: Do you plan to vote? NEXTRADIO found the answer to this question pointed to, "an unenthusiastic sentiment about the pending election." … more »