bridge ratings media research

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March 30, 2006

Latest Bridge Ratings Study Explores XM/Sirius Consumer Recall

According to the latest BRIDGE RATINGS research brief, a first quarter survey of consumers at retail outlets throughout the U.S. found that, during the first 4-5 weeks of the year, XM had less instant consumer recall than did SIRIUS. However, XM was more … more »
January 18, 2006

Bridge Ratings And Research Study: Radio Listening Rebounds

Audience erosion from traditional AM and FM radio is slowing, and in some cases, it has stopped, thanks to radio's lower spot loads, and the novelty of MP3 players wearing off, according to a study by BRIDGE RATINGS AND RESEARCH. According to a … more »
November 11, 2005

Bridge Ratings Releases Podcasting Study

During opening sessions today of the PORTABLE MEDIA & PODCASTING CONFERENCE in ONTARIO, CA, BRIDGE RATINGS Pres. DAVE VAN DYKE released his company's first research installment regarding the impact of podcasting on radio station listening. The study, … more »