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August 7, 2023
Research Director Inc., Exclusive July '23 PPM Analysis For New York, Los Angeles, Chicago, San Francisco And Dallas-Fort Worth
For almost 11 years, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the wizards from XTRENDS – have had the privilege of writing this monthly missive for ALL ACCESS. We have approached it with a mixture of … more »
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July 11, 2023
Research Director Inc., Exclusive June '23 PPM Analysis for New York, Los Angeles, Chicago, San Francisco And Dallas-Fort Worth
We were sitting around The Ratings Experts ranch at RESEARCH DIRECTOR, INC. when we had a sudden epiphany. JUNE is the third month in a row that can also be used as a person’s name. It is not a common name but is a legitimate one, nonetheless. So … more »
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June 12, 2023
Research Director Inc., Exclusive May '23 PPM Analysis for New York, Los Angeles, Chicago, San Francisco And Dallas-Fort Worth
We have gathered together in this space to review the results of the MAY survey. It began quietly on APRIL 27th and left with a whisper on MAY 24th. While your market conditions may vary, this 28-day period was relatively uneventful. Sure, we honored Mom … more »
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May 15, 2023
Research Director Inc., Exclusive April '23 PPM Analysis for New York, Los Angeles, Chicago, San Francisco And Dallas-Fort Worth
We were dealing with a lot of stuff in APRIL. The class clown in your office played the fool a day early, and we ripped through Passover, Good Friday and Easter in a four-day span; dealt with the taxman; and even celebrated Mother Earth – all … more »
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April 18, 2023
Research Director Inc., PPM Exclusive March ’23 Analysis For New York, Los Angeles, Chicago, San Francisco, Dallas-Ft. Worth
The madness that is the MARCH survey (will we get in trouble with the NCAA for putting those two words in a sentence?) is about to be fully revealed as The Ratings Experts from RESEARCH DIRECTOR, INC. – with valuable assistance from the numbers … more »
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March 20, 2023
Research Director Inc., PPM Exclusive February ’23 Analysis For New York, Los Angeles, Chicago, San Francisco, Dallas-Ft. Worth
If FEBRUARY made you shiver, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts at XTRENDS – are here to deliver the hottest NIELSEN data right to your doorstep or laptop or whatever device you prefer. This survey ran … more »
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February 21, 2023
Research Director Inc., PPM Exclusive January ’23 Analysis For New York, Los Angeles, Chicago, San Francisco, Dallas-Ft. Worth
Ah, JANUARY. That time when our long national nightmare of having the ghost of BURL IVES fouling our airwaves is finally over. It is also a time when audiences slowly drift back to their preferred haunts and frequencies. This survey ran from JANUARY 5th … more »
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January 24, 2023
Research Director Inc., PPM Exclusive Holiday ’22 Analysis For New York, Los Angeles, Chicago, San Francisco, Dallas-Ft. Worth
Just when you thought it was safe to pack away all the holiday decorations and move on with your life, the ghost of CHRISTMAS Past rears its ugly head and confronts you with (insert dramatic music here) the HOLIDAY book. Unless your station was under the … more »
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December 27, 2022
Research Director Inc., PPM Exclusive December ’22 Analysis For New York, Los Angeles, Chicago, S.F., Dallas-Ft. Worth
Our long day’s journey into night has finally brought us to the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the magical elves from XTRENDS – are here with visions of sugar plums and the stench of pine … more »
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November 30, 2022
Research Director Inc., Exclusive November '22 PPM Analysis For New York, Los Angeles, Chicago, San Francisco, And Dallas - Ft. Worth
The purpose of today’s TED talk is to parse the results of the so-called NOVEMBER survey. A curious thing about that. This book actually began on OCTOBER 13th (it did end on NOVEMBER 9th). That means the first three weeks (or so) of the survey were … more »









