Net News search results for: cpg
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March 7, 2018
New Findings About Radio's ROI From Westwood One
In a new blog post, WESTWOOD ONE writes, "In the past, consumer packaged goods (CPG) ROI case studies for AM/FM radio were focused on snacks or food products. Now, for the first time, in partnership with NIELSEN CATALINA SOLUTIONS (NCS), WESTWOOD … more »
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October 25, 2017
Westwood One Offers ROI Guarantee
WESTWOOD ONE is offering what it says is the first radio-industry-wide ROI guarantee to advertisers. The offer is being made to "qualifying clients" and will be measured by NIELSEN for an entire pre-qualified radio campaign by matching … more »
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June 21, 2017
Pierre Bouvard: Nielsen Marketing Cloud Connects Radio Listening To Purchase Data
Last week (NET NEWS 6/14), ALL ACCESS reported NIELSEN had launched a new audio data management platform and signed WESTWOOD ONE as its charter client. NIELSEN Marketing Cloud and its NIELSEN DMP platform offers cross-indexing of audience demographics, … more »
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June 14, 2017
Nielsen Launches Audio Data Management Platform, Inks Westwood One As Charter Client
NIELSEN has launched a new audio data management platform and has signed WESTWOOD ONE as its charter client. NIELSEN Marketing Cloud and its NIELSEN DMP platform offers cross-indexing of audience demographics, purchases, and behavior against programming … more »
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December 6, 2016
Magna Global Ad Forecast Sees Flat Growth For Radio
MAGNA GLOBAL has released a WINTER update to their Global Advertising Forecast, with solid ad growth in the digital arena. Radio was flat or down in most catagories. Key Findings Globally, advertising revenues demonstrated their strongest growth since … more »
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June 14, 2016
New Analysis Reveals Audio And Out Of Home Media Offer The Strongest Opportunity To Impact Purchasing
MEDIAVEST | SPARK and iHEARTMEDIA have partnered on a joint analysis that measures the correlation of various media and how they influence consumers’ purchase decisions. The results reveal that although there are slight variances across certain … more »
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April 21, 2016
New SMI Numbers Find Lower March Ad Numbers For Radio
MARCH delivered strong gains for the television and digital sector’s advertising revenues, according to STANDARD MEDIA INDEX (SMI). The total advertising market grew 4% year-on-year in March and was up 8% for Q1 2016 when compared to 2015. … more »
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February 23, 2016
Media Monitors In-Depth Report: 2016 Election Year-To-Date Radio Use
MEDIA MONITORS has released its update on the primary election and the spots that both parties have been running on the Radio. They wrote, "For this week’s report, we wanted to present the data in a little different way. We combined the Super … more »
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February 16, 2016
Ruth Gaviria Joins Entercom As Chief Marketing Officer
Former UNIVISION COMMUNICATIONS EVP/Corporate Marketing RUTH GAVIRIA has joined ENTERCOM COMMUNICATIONS as Chief Marketing Officer. GAVIRIA had been at UNIVISION for five years until leaving last AUGUST; she previously served as VP/Hispanic Ventures at … more »
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October 30, 2015
Happy Halloween From All Access And Friends
HALLOWEEN fun was everywhere on social media TODAY (10/30), as everybody in the Country music biz seemed to get into the, uh ... spirit. See what we did there? Happy HALLOWEEN from your friends at ALL ACCESS NASHVILLE! Pictured: (Top) ARISTO MEDIA … more »