Net News search results for: encoding
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May 29, 2015
Harker: Everything You Know About Programming For The PPM May Be Wrong
Two days ago, HARKER RESEARCH Sr. Partner RICHARD HARKER produced data in his latest Radio Insights post that found PPM Occasions rising dramatically at two stations using the new VOLTAIR technology (NET NEWS, 5/27). HARKER expanded on VOLTAIR and PPM … more »
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May 27, 2015
Harker: Voltair Significantly Increases PPM Occasions
In the latest post on the Radio Insights blog, HARKER RESEARCH was able to crunch data from two stations to measure the impact of VOLTAIR technology on their PPM results. The data showed that Occasions increased anywhere from 25%-60% by using the VOLTAIR … more »
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May 8, 2015
Harker Research Writes Nielsen's PPM Reliability Is 'Crumbling'
In their latest post on their Radio Insights blog, HARKER RESEARCH continues to hammer away at PPM’s ability to successful capture listening. They write, "With the facade of NIELSEN’s PPM reliability crumbling, it’s time to … more »
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April 17, 2015
Harker Research: Nielsen, Not Voltair, To Blame
HARKER RESEARCH continues its probe of NIELSEN's PPM as "an ethical debate" breaks out over whether it's kosher to tinker with the encoding process, as VOLTAIR does to get behind the noise to real data. You can read the latest entry … more »
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April 13, 2015
Harker: PPM Encoding Accuracy Questioned
The decoding accuracy of PPM is being challenged at the NAB, where TELOS ALLIANCE Omnia Team Leader CORNELIUS GOULD spoke at the SUNDAY Radio Technology Forum. In the new Radio Insights column, HARKER RESEARCH concludes that “radio has not done … more »
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April 10, 2015
Harker Research Says Nielsen's PPM Needs Re-Evaluation
According to a report from HARKER RESEARCH, NIELSEN is shielding its PPM audience measurement method from scrutiny while delaying judgement on VOLTAIR, a processor that compensates for weak PPM encoding by enhancing the ability of meters to correctly … more »
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April 10, 2015
Nielsen And 25-Seven Systems Butt Heads Over Voltair Device
ALL ACCESS tipped you last month (NET NEWS 3/26) about 25-SEVEN SYSTEMS showing off its "Voltair" device at NAB 2015. The company describes it as, "the first and only product that actively monitors and displays PPM encoding quality based … more »
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March 26, 2015
25-Seven Systems To Highlight Voltair At NAB 2015
25-SEVEN SYSTEMS will be showing off its "Voltair" device at NAB 2015. The company describes it as, "the first and only product that actively monitors and displays PPM encoding quality based on program material, enabling programmers to … more »
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September 30, 2014
New Brain Research Demonstrates High Effectiveness of Radio Advertising
iHEARTMEDIA has released results from a study conducted in partnership with neuromarketing firm NEURO-INSIGHT, which uses its patented brain imaging technology, "Steady-State Topography (SST)," to measure how the brain responds to … more »
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July 10, 2014
Research Director, Inc. Presents Exclusive June PPM Analysis For Detroit, Miami, Seattle, Phoenix, And Minneapolis
As promised, we fulfill our obligation for a return engagement by presenting five more markets for your consideration. The Ratings Experts at RESEARCH DIRECTOR, INC. in cahoots with the folks at XTRENDS, bring you this exclusive analysis for ALL … more »