Net News search results for: higginbotham
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February 9, 2007
The Media Audit/Ipsos To Get Millions From B'casters For Houston Test; Arbitron Responds
As tipped this morning on ALL ACCESS, THE MEDIA AUDIT/IPSOS made the major announcement at RAB2007 that they will get millions from broadcasters for a full-market test in HOUSTON. CLEAR CHANNEL, COX, CUMULUS, ENTERCOM and RADIO ONE have all agreed to … more »
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September 21, 2006
Your Birthday, All Day!
ALL ACCESS Happy Birthday wishes (9/21) to NARIP Pres. TESS TAYLOR, WAPL/APPLETON PD JOE CALGARO, DREAMWORKS’ KATHARINE HODGES, UNIVERSAL’s BOB DICKEY, RATTLESBY RECORDS’ BARNEY KILPATRICK, WLAY/MUSCLE SHOALS PD DEVIN MARSH, … more »
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September 20, 2006
Make Mine A Really Big Slice!!!
ALL ACCESS Happy Birthday wishes (9/20) to EMI MUSIC REACTIVE's CHERYL BROZ, STOREFRONT ENTERTAINMENT’s JON LESHAY, REGENT/WATERTOWN, NY GM DON CRISTI, WSSX/CHARLESTON OM/PD MIKE EDWARDS, ZOMBA’s JOE DADDIO, WEBN/CINCINNATI MD BOB GARRETT, … more »
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August 15, 2006
Growing Cell Phone Penetration = Media Measurment Opportunity
According to a MEDIA AUDIT survey, more AMERICAN adults use cell phones (73.7%) than watch prime time TV on an average day (60.7%) or regularly read the front page section of a newspaper (53%), which makes the cell phone the ideal media measurment … more »
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August 9, 2006
Media Audit Study Shows Car Buyers Are Heavy Radio Users
Another study by THE MEDIA AUDIT says that over 1 in 5 planned auto purchasers are heavy radio users. Radio had the highest proportion of that group of all media. "Radio stations and the amount of time consumers spend with each of the other media … more »
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July 20, 2006
Media Audit/Ipsos Study: 66% Prefer Cell Phone For Radio Survey
People are far more likely to agree to participate in a research study using a cell phone than a pager-like device, according to a national telephone survey of 1,000 randomly selected adults 18+ conducted last week (JULY 11-17) by THE … more »
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April 4, 2006
Media Audit/IPSOS To Include "Cell Phone-Only Households" Immediately
THE MEDIA AUDIT/IPSOS have announced that "Cell Phone-Only Households" will be included in Smart Cell Phone Media Measurement Methodology from Day One. BOB JORDAN, President of THE MEDIA AUDIT, said, "For many consumers, … more »
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December 2, 2005
It's Your Birthday
ALL ACCESS Happy Birthday wishes (12/2) to INTERSCOPE’s SCOTT EMERSON, XL93/GRAND FORKS PD RICK ACKER, CAPITOL RECORDS GM MARK DIDIA, TALK RADIO NETWORK’s DAVE NOURIE, WXTU/PHILADELPHIA’s SCOTT EVANS, WCEN/SAGINAW PD BUD FORD, … more »