Net News search results for: homescan
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March 20, 2018
Nielsen Report Tracks Podcast Fans' Buying Patterns... Including Juice, Milk, And Cereal
NIELSEN has released its first quarter podcasting report, "NIELSEN Podcasting Insights: A Marketer's Guide to Podcasting," and the highlights include a look at three new advertising product categories from NIELSEN's Fanlinks Survey -- … more »
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March 7, 2018
New Findings About Radio's ROI From Westwood One
In a new blog post, WESTWOOD ONE writes, "In the past, consumer packaged goods (CPG) ROI case studies for AM/FM radio were focused on snacks or food products. Now, for the first time, in partnership with NIELSEN CATALINA SOLUTIONS (NCS), WESTWOOD … more »
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June 22, 2016
Nielsen's N-Score Adds Fan Affinity Scores To Enhanced Talent Analytics
NIELSEN has announced modifications to its N-SCORE, a syndicated solution that assesses the casting and endorsement potential of a wide array of celebrities — actors, athletes, musicians, and well-known personalities. For the first time, N-SCORE … more »
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December 10, 2015
Nielsen HomeScan: Who's Buying All Those Adele Albums?
Five million ADELE fans can't be wrong, which is precisely what prompted NIELSEN HOMESCAN to analyze the demographics of those who purchased "25" albums within the past three weeks to make the disc the fastest selling in the history of such … more »
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February 1, 2007
Arbitron And Nielsen Partner On 'Project Apollo'
ARBITRON INC. and THE NIELSEN COMPANY have signed an agreement that will govern completion of development and testing of the "Project Apollo" marketing research service and the expansion of the pilot panel to a full national service if the test … more »
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October 4, 2006
World Federation Of Advertisers Endorses Project Apollo
The WORLD FEDERATION OF ADVERTISERS, a worldwide network of 55 National Advertiser Associations on five continents, has officially endorsed the development of ARBITRON and VNU's PROJECT APOLLO. The endorsement of the WFA is a significant validation of … more »
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January 17, 2006
Arbitron's Project Apollo Now Features 5000 Households
PROJECT APOLLO, the single-source national research service based on ARBITRON's PORTABLE PEOPLE METER and AC NIELSEN's "Homescan" technology, now boasts over 5,000 participating households. The participants are taking part in a … more »
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January 4, 2006
Arbitron/VNU Ink Unilever For Project Apollo
ARBITRON and VNU sign up UNILEVER for the PROJECT APOLLO pilot panel data. The agreement provides UNILEVER access to the national marketing research data based on ARBITRON's PORTABLE PEOPLE METER (PPM) and ACNIELSEN's HOMESCAN … more »




