Net News search results for: ipsos insight
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September 14, 2021
Cumulus Study Examines Listener Engagement, Ad Effectiveness Of Westwood One NFL Radio Broadcasts
A study commissioned by CUMULUS MEDIA to track fan engagement with the NFL and its WESTWOOD ONE game broadcasts is being promoted by the syndicator to show the effectiveness of the broadcasts for advertisers. The study was based on research from GfK MRI, … more »
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May 19, 2017
Edison Research Names Dr. Nino Japaridze VP/Public Affairs Research
EDISON RESEARCH has appointed DR. NINO JAPARIDZE VP/Public Affairs Research. Most recently VP/Public Affairs at IPSOS NORTH AMERICA, JAPARIDZE will lead EDISON’s public affairs and international research practice from its WASHINGTON, D.C. office. … more »
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April 4, 2017
'Think With Google' Takes A Look At Gen Z
If your radio station targets 13-17 year olds, a new report from THINK WITH GOOGLE should be on your reading list. GOOGLE writes, "It's time to get to know Generation Z. Millennials have captivated marketers attention for years, but here we … more »
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December 14, 2015
Bell Media Subscribes To Ipsos Canada's TouchPoints Study
BELL MEDIA has subscribed to IPSOS CANADA's TouchPoints cross-platform media consumption study. "TouchPoints CANADA will bring us one step closer to really understanding a consumer's journey from brand awareness to consumption," said … more »
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October 4, 2012
Radio Listening Among 'Affluent Americans' Down From Last Year
THE MENDELSOHN AFFLUENT SURVEY 2012, subtitled "The State of the Affluent Consumer," released by IPSOS MEDIACT has released data about the 59 million Americans who live in households with $100,000 or more in annual income. The research lppked … more »
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July 6, 2006
Ipsos: Legal Downloads On Portable Digital Players Eclipse Illegal Downloads
According to a new study by marketing research company IPSOS INSIGHT, music downloads on portable digital music players from legal services have eclipsed those stemming from P2P and other unauthorized sources. According to the study of more than 1,100 … more »
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June 5, 2006
Ipsos: Americans Reluctantly Utilize New Technology To Access Digital Content
According to a new study by IPSOS, online AMERICAN consumers are generally cautious when it comes to trying new ways to access digital content. The survey of 1,063 online adults from the entire U.S. online adult population (18+) found that, in terms of … more »
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April 3, 2006
Labels To Explore Variable iTunes Pricing
APPLE COMPUTER's iTUNES MUSIC STORE has charged 99 cents for single song downloads since its inception three years ago. But now, the NEW YORK TIMES reports that some labels feel "hamstrung" by the uniform pricing policy as they begin a new … more »
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March 28, 2006
The Media Audit Releases More Info About Houston Tests
THE MEDIA AUDIT/IPSOS has released further information about their much-publicized HOUSTON media tests, which are scheduled to take place in MAY, with test results shared with the industry later in the month. "We're moving thoughtfully fast and I'm … more »




