Net News search results for: joy baer
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March 10, 2021
San Francisco Giants Ink Contract Extension With KNBR
The SAN FRANCISCO GIANTS have reached agreement on a muti-year radio contract extension with CUMULUS MEDIA Sports KNBR-A-F/SAN FRANCISCO running through the 2025 season. “We are excited that KNBR will continue to deliver GIANTS baseball on the … more »
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September 18, 2015
Katz, Horizon And Entercom Partner On Programmatic 'Expressway' With GEICO
KATZ RADIO GROUP, which represents more than 3,000 radio stations as their exclusive agent for National Spot Inventory, in partnership with GEICO and HORIZON MEDIA, has made the first-ever live programmatic transaction for spot radio, in a pilot test … more »
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August 27, 2015
STRATA Survey Finds Social Media Spend Grabs Larger Share Of Advertising Budget
Social media advertising is garnering a larger share of advertising budgets, according to a recent second-quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad … more »
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February 12, 2015
Ad Agencies Project Growth In 2015, According To Strata Agency Survey
Advertising agencies entered 2015 with optimism, expanded client budgets and big plans for growth, according to a new agency survey conducted by STRATA. The fourth quarter agency survey found more than half (53%) of agencies report they see their … more »
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November 12, 2014
STRATA Survey Finds Programmatic Buying Continues To Gain Agency Trust
A new advertising agency survey indicates a growing percentage of advertising agencies are putting their trust in programmatic buying, as skepticism in the tool drops and its benefits are more understood. The third-quarter agency survey conducted by … more »
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November 5, 2014
STRATA Partners With Programmatic Direct Platform iSocket
Advertising agencies will soon be able to purchase premium, guaranteed inventory programmatically through a new partnership between software provider STRATA and the automated guaranteed platform, iSOCKET. The partnership will allow STRATA's … more »
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September 25, 2014
Strata Finds Ad Agencies Expect Business To Grow This Quarter
In a blog on the company website, STRATA Pres. JOY BAER writes, "Ad agencies responded very positively when asked about the health of their businesses in the most recent STRATA Agency Survey. The second quarter survey found that 62% of agencies see … more »
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September 17, 2014
STRATA Data Finds Political Advertisers Are Planning To Use Radio
Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing … more »
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September 9, 2014
RAIN Summit Indy Looks At Opportunities For Radio In Digital
The RAIN SUMMIT took its customary leadoff position before the NAB and RAB RADIO SHOW in INDIANAPOLIS TUESDAY (9/9). The day-long seminar looked at digital audio services and radio's place in the new media landscape. Sales Models and Big Data … more »
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August 27, 2014
STRATA Survey Finds Overall Ad Economy 'Appears To Be Strong'
A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their … more »



