Net News search results for: kassof
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January 10, 2017
Mark Kassof & Co. Launches Mobile Music Test
MARK KASSOF & CO. launched its MOBILE MUSIC TEST – a smartphone and tablet app-based tool for radio station music testing. The MMT – available on APPLE’s App Store and GOOGLE PLAY – is designed specifically for mobile … more »
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October 9, 2015
Kassof: Most See P1 Station Like A Friend
New research from MARK KASSOF & CO. reveals that nearly two-thirds of radio P1’s think the station they listen to most is like a friend to them. When asked to imagine their P1 station as a person, and what that person’s relationship would … more »
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October 5, 2015
Kassof: P1s Really, Really Like Their Favorite Stations
The latest study from MARK KASSOF & CO. reveals that 64% of “P1s” –- listeners who name a station they listen to most -– think it is “a lot better” than other stations, while 33% consider it “a little … more »
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September 22, 2015
Kassof Study: Radio Would Be Missed By Over 90% Of Radio Listeners
A new MARK KASSOF & CO. study, conducted SEPT. 8th-9th via 1,289 online interviews with 18-64 radio listeners, found that over 90% of them would miss FM radio if it were no longer available to them. This includes 46% who would miss FM “a … more »
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July 9, 2015
Mark Kassof Research: Listeners Underestimate Radio's Reach
MARK KASSOF & CO. has conducted research which reveals that 18-64s, as a group, dramatically underestimate radio’s reach. Their average response to the question: “What percentage of Americans 18 and older would you guess listen to FM or … more »
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April 3, 2015
Mark Kassof Discovers Classic Rock Fans' Favorite Artists
Consultant MARK KASSOF continues his analysis of 320 Classic Rock listeners' loyalty with a study of how fans define the genre. Today, he gets into which performers are Classic Rock, in their opinion, and which aren’t. ASSOF writes, "We … more »
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April 2, 2015
Kassof: Classic Rock Is Defined By Era (Mostly '70s)
Consultant MARK KASSOF continues his analysis of 320 Classic Rock listeners' loyalty (NET NEWS, 3/31) with a study of how fans define the genre here. Even more than quality or longevity, KASSOF insists "era is crucial to Classic Rock … more »
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March 31, 2015
Kassof: Classic Rock Listeners Still Loyal, Satisfied
Consultant MARK KASSOF delved into the continuing loyalty of Classic Rock listeners to the format in a survey of 320 of 1,190 18-64s who listen to at least one Classic Rock station, and the 91 of them who named a Classic Rock station as the one … more »
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February 13, 2015
Fewer Than Half Approve Of AM Radio Finds Mark Kassof
New research from MARK KASSOF & CO. reveals that 44% of 18-64-year-olds approve of the job that AM radio is doing; 19% disapprove, while 37% have no opinion. AM’s approval is considerably lower than that of FM radio, which stands at 83%. The … more »
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February 10, 2015
Mark Kassof Research: FM Approval Is 83%
New research from MARK KASSOF & CO. reveals that 83% of 18-64 year-olds approve of the job that FM radio is doing; 27% “strongly approve,” while only 1% “strongly disapprove.” Satisfaction with the music FM is playing is the … more »


