Net News search results for: katz marketing solutions
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September 19, 2012
The Radio Show Gets Underway In Dallas
The RAB/NAB RADIO SHOW got underway TODAY (9/19) at The HILTON ANATOLE in DALLAS. Early sessions included MIDWEST COMMUNICATIONS' JEFF MCCARTHY, ENTERCOM's PAT PAXTON and EMMIS' JIMMY STEAL (saying that PPM makes it "a great time to be a great … more »
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September 11, 2012
RAB/BMI Scholarship Program Graduates 30 More After Two-Day Seminar
The RADIO ADVERTISING BUREAU (RAB), in conjunction with BMI and the MENTORING AND INSPIRING WOMEN (MIW) IN RADIO GROUP, has successfully completed the fifth annual Rising through the Ranks, WOMEN IN RADIO MANAGEMENT & LEADERSHIP Training Program. The … more »
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July 18, 2012
Katz Study Confirms The Power Of 'Sonic Branding'
KATZ MARKETING SOLUTIONS has released its findings of a new study of advertisers’ sonic brands and their impact on communicating brand messaging and eliciting emotional responses. "The results confirm the incredible power of sound," said … more »
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May 10, 2012
RAC Asks Arbitron For Larger Sample Size And A 'Need For Speed'
The RADIO ADVISORY COUNCIL met the press soon after its meeting with ARBITRON adjourned, and while RAC Chairman DON BENSON highlighted several issues discussed in the meeting -- such as a PPM "encoding software developer kit," improvements in … more »
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April 27, 2012
WWRS 2012: The Worldwide Radio Summit Is On!
The WORLDWIDE RADIO SUMMIT 2012's FRIDAY session is underway at the W HOLLYWOOD, with a full slate of presentations and panels scheduled. ALL ACCESS President JOEL DENVER and A&R WORLDWIDE's SAT BISLA welcomed the standing-room-only crowd, with … more »
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April 16, 2012
CCM+E Revamps Sales And Marketing Staffs
CLEAR CHANNEL MEDIA + ENTERTAINMENT has streamlined its marketing and sales group "to more aggressively pursue national multi-platform marketing initiatives that meet advertisers’ needs." Leading the revamped team will be TIM … more »
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February 15, 2012
You'll 'Heart' These New All Access Columns!
It's WEDNESDAY -- time once again for some fresh, new columns ... exclusively on ALL ACCESS! * THE POWER PLAYER: News Editor JEFF SILBERMAN interviews KATZ MARKETING SOLUTIONS Pres. BOB MCCURDY. * CONSULTANT TIPS: BOB BUCHMANN believes "50 Is … more »
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January 18, 2012
Katz Marketing Links With USA TouchPoints
KATZ MARKETING SOLUTIONS has consummated a new agreement with USA TouchPoints, the syndicated research product to track consumer behavior and media consumption. Developed by the MEDIA BEHAVIOR INSTITUTE, USA TouchPoints captures every aspect of a … more »
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November 7, 2011
Ipsos, Katz Marketing Develop In-Market Evaluation Of Live Radio Campaigns
IPSOS OTX MEDIACT has undertaken an ongoing evaluation of radio campaigns in partnership with KATZ MARKETING SOLUTIONS. The first release of the results, according to IPSOS OTX MEDIACT Pres. BRUCE FRIEND, "have demonstrated to us the power of … more »
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September 14, 2011
Katz Media Group Names Patrick McGee VP/Political Sales And Strategy
KATZ MEDIA GROUP has promoted PATRICK MCGEE to VP/Political Sales and Strategy, to lead the company’s political advertising efforts for radio 2012 election year. In his new role, MCGEE will direct KATZ's efforts to drive more political advertising … more »