Net News search results for: mark r. fratrik
-
April 27, 2020
BIA Advisory Services Revises 2020 Local Ad Revenue Forecast Down By 10.6%
BIA ADVISORY SERVICES has revised its 2020 local advertising revenue forecast downward by 10.6%, from the original estimate of $161.3 billion to $144.3 billion, which would be a 3.6% decline from 2019 even with $7.1 billion in anticipated political … more »
-
March 5, 2020
BIA Revises Its Local Political Ad Forecast For 2020
BIA ADVISORY SERVICES has raised its Local Political Advertising Forecast to $7.1 billion in 2020 from an earlier estimate of $6.6 billion this past FALL. Of the $500 million increase, an additional $197 million will be spent in online/digital and … more »
-
November 6, 2019
U.S. Local Advertising Revenue To Exceed $161 Billion In 2020, According To BIA Advisory Services' Forecast
In its newly released U.S. Local Advertising Forecast 2020, BIA ADVISORY SERVICES estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8%. Traditional … more »
-
October 28, 2019
Broadcast Trends To Be Examined At FCC Symposium
An FCC symposium at the agency's headquarters on NOVEMBER 21st will look at “Current and Future Trends in the Broadcast Radio and Television Industries.” The event will include two panels, one for radio and one for television. The morning … more »
-
August 5, 2019
BIA Projects Where Local Political Ad Money Will Be Spent
Media outlets throughout AMERICA are chomping at the bit in anticipation of political ad revenue, but as the BIA Advisory Service notes in its latest study, not everyone will benefit equally from the $6.55 billion in local political advertising that is … more »
-
July 9, 2019
U.S. Local Ad Revenues To Reach $148.8 Billion In 2019 According To BIA’s Updated Local Advertising Forecast
In an update to its U.S. Local Advertising Forecast 2019, BIA ADVISORY SERVICES forecasts the total local media marketplace in 2019 will be slightly stronger than expected earlier in the year, with ad revenue reaching approximately $148.8 billion. The … more »
-
April 25, 2019
BIA Radio Market Report: Digital Revenue Grows, Spot Sales Plateaus
BIA ADVISORY SERVICES’ 2019 Investing In Radio Market Report found that Digital advertising platforms at local radio stations led revenue growth across the industry last year, rising 8.1% to $923 million. In comparison, over-the-air advertising … more »
-
March 7, 2019
Auto Dealers, Local Dealer Associations And Manufacturers Projected To Spend $11.3 Billion On Local Advertising In 2019 According To New BIA Report
In its latest report, “Insights into Local Advertising – Automotive Vertical,” BIA ADVISORY SERVICES estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local … more »
-
September 13, 2018
New York City Local Advertising Spending Forecast To Top $11.5 Billion In 2018, $769.7 Million For Radio
Local advertising spending in NEW YORK CITY will exceed $11.5 billion in 2018, spread across radio, TV, cable TV, direct mail, mobile and nine other media, according to research and consulting firm BIA ADVISORY SERVICES. On WEDNESDAY, SEPTEMBER 26th BIA … more »
-
June 12, 2018
Local Ad Spending In LA To Top $9.1 Billion In 2018, $1.66 Billion On Radio
Local advertising in LOS ANGELES will top $9.1 billion in 2018, while statewide spending is expected to exceed $18.8 billion across CALIFORNIA’s 12 media markets, according to BIA ADVISORY SERVICES’ local advertising forecast. BIA will … more »