Net News search results for: mark r. fratrik

• May 7, 2018

  Google To Dominate Local Digital Advertising In 2018, According To BIA Advisory Services

  

  Local search advertising on GOOGLE and local advertising on YOUTUBE will top $19 billion nationwide, according to BIA ADVISORY SERVICES. GOOGLE will represent close to 40% of all local digital advertising across all markets. By 2022, BIA projects local … more »

• April 12, 2018

  Local Ad Spending in Baltimore-Washington Will Top $7.9B In 2018 According To BIA Advisory Services

  

  Local advertising spending in the BALTIMORE-WASHINGTON metro area will reach $7.9 billion in 2018 across markets in D.C, MARYLAND, and VIRGINIA, according to BIA ADVISORY SERVICES' 2018 U.S. Local Advertising Forecast. The top six vertical market … more »

• April 5, 2018

  Radio's Digital Revs Up 9.7% Finds BIA Kelsey

  

  The digital advertising income of U.S. radio stations had a decent rise in 2017, as the industry reported a 9.7%  increase in online revenues, compared with a slight decline in over-the-air income of 2.0 percent, according to the first quarter … more »

• February 2, 2018

  BIA/Kelsey Sees Significant Growth In Local Mobile Ad Spending In 2018 And Beyond

  

  Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/KELSEY's U.S. Local Advertising Forecast 2018: Mobile and Social estimates. An additional $3.1 billion in mobile advertising … more »

• December 6, 2017

  BIA/Kelsey: U.S. Local Advertising Up 5.2% In 2018, But Radio Flat

  

  BIA/KELSEY’s U.S. Local Advertising Forecast 2018 predicts total local advertising revenue in the U.S. will increase by 5.2% to $151.2 billion in 2018. Traditional media will comprise 64.7% of the revenue, with online/digital securing 35.3%. … more »

• July 12, 2017

  U.S. Local Ad Revs To Exceed $174 Billion In 2021 Says BIA/Kelsey; Mobile Replaces Radio In Top 5

  

  In the midyear update to its U.S. Local Advertising Forecast 2017, BIA/KELSEY forecasts the overall local media marketplace to experience consistent growth from 2016-2021, reaching approximately $174 Billion by 2021 (Compound Annual Growth Rate: 3.8%.) … more »

• March 28, 2017

  Digital Revs For U.S. Radio Continue To Rise As OTA Numbers Remained Steady At $14.1 Billion In 2016, According To BIA/Kelsey

  

  The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14% increase in online revenues, compared with only a slight bump in over-the-air income, according the first quarter edition of … more »

• February 3, 2017

  The Entercom - CBS Radio Merger, What Does It Mean?

  

  YESTERDAY (NET NEWS 2/2) ALL ACCESS reported that ENTERCOM COMMUNICATIONS and CBS CORPORATION had entered into an agreement by which ENTERCOM will combine with CBS RADIO in a tax-free merger. The combined company will have a nationwide footprint of 244 … more »

• January 13, 2017

  BIA/Kelsey: National Brands Will Outpace Regional And Local SMBs In Total Ad Spend

  

  BIA/KELSEY has released four of its top trends to watch in local media in 2017. These predictions are taken from the new report, "What’s Next: BIA/KELSEY 2017 Analyst Predictions," which is an annual report BIA/KELSEY issues to identify … more »

• October 26, 2016

  BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues To Reach $148.8 Billion In 2017

  

  In its new U.S. Local Advertising Forecast 2017, BIA/KELSEY projects total local advertising revenues in the U.S. to reach $148.8 billion in 2017, up from $145.2 billion this year, representing a growth rate of 2.4 percent. BIA/KELSEY defines local … more »