Net News search results for: mark r. fratrik
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September 3, 2014
BIA/Kelsey Forecasts SMB Spending On Local Media To Exceed $50 Billion In 2015
In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/KELSEY estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8% of total local media spending. SMBs will allocate … more »
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May 8, 2014
BIA/Kelsey Finds National Advertisers Playing Bigger Role In Local Markets
On the company blog, BIA/KELSEY SVP/Chief Economist MARK FRATRIK posts, "In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their … more »
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April 28, 2014
BIA/Kelsey Expects U.S. Local Media Ad Revenues To Grow From $133.2B In 2013 To $158.6B In 2018
In its newly released U.S. Local Media Forecast (2013-2018), BIA/KELSEY forecasts local media advertising revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6%. Digital media … more »
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March 26, 2014
WTOP Top Biller For Fourth Consecutive Year; Overall Industry Revs Remain Steady At $14.8B In 2013, Finds BIA/Kelsey
For the fourth consecutive year, HUBBARD RADIO News WTOP/WASHINGTON, D.C., remained the country’s top revenue producer in 2013, according to the first edition of BIA/KELSEY’s "Investing In Radio" Market Report, a quarterly report … more »
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February 19, 2014
BIA/Kelsey Ups Mark Fratrik To SVP
BIA/KELSEY has promoted MARK FRATRIK, Ph.D., to SVP. Since 2001, FRATRIK has been a leader in the firm's research and forecasting initiatives on the local media market, including the recent growth of online, digital and mobile. FRATRIK manages … more »
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January 17, 2014
BIA/Kelsey: '2013 Was A Slow Year For Station Sales'
About the same number of radio stations switched hands in 2013 as in 2012, making for a slow year for transactions, according to BIA/KELSEY's "Media Access Pro," a comprehensive data service and analytical software that tracks to entire … more »
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November 19, 2013
BIA/Kelsey Forecasts Overall U.S. Local Media Ad Revenues to Reach $151.5B in 2017, Lifted By Faster Growth in Online/Digital
In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/KELSEY projects total U.S. local media ad revenues to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8% compound annual growth rate, growing … more »
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November 12, 2013
BIA/Kelsey Finds Local Radio Maintains Competitive Position In Local Ad Market with 11.5% Share of Local Ad Revenues
The local radio market is growing, albeit at a more moderate pace than it once did, by expanding its offerings to off-air platforms, providing a wider range of listener experiences and advertiser opportunities, according to the BIS/KELSEY's new … more »
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June 10, 2013
Local Ad Spending By Auto And Financial/Insurance Segments On The Rise; Continued Growth in Digital, Finds BIA/Kelsey
According to BIA/KELSEY's Media Ad View Plus forecast, automotive and financial/insurance advertising in local media channels is growing steadily. BIA/KELSEY expects the total local ad spend for the automotive sector will grow from $16.1 billion in … more »
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May 31, 2013
MMTC Study Finds Small Impact From Cross-Ownership Rules
A report that was underwritten by a grant from THE MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL and presented by BIA/KELSEY VP/Chief Economist MARK R. FRATRIK, Ph.D., examines the impact of cross-media ownership on minority/women owned broadcast … more »