Net News search results for: marketron ceo jeff haley
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January 17, 2018
Marketron Changes Hands; Private Equity Firm Diversis Capital Acquires Company
MARKETRON has been acquired by DIVERSIS CAPITAL. Previous owner, BLACKROCK CAPITAL, will remain involved with MARKETRON as an investor. DIVERSIS has named MICHAEL COLLINS as the company’s new CEO, replacing JEFF HALEY. HALEY has led … more »
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October 13, 2016
RCS, Marketron Collaborate On New Interface To Streamline Workflow
RCS and MARKETRON are coming together to create a unified set of tools for broadcasters. The two companies are forging a link between automation playback and advertising revenue and data by building an open interface. Nearly 50% of MARKETRON’s … more »
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October 6, 2016
AdLarge Pacts With Marketron On Programmatic Platform For Network Radio Ads
ADLARGE MEDIA and MARKETRON are joining forces to develop a new programmatic platform for network radio advertising, based on MARKETRON's Mediascape Marketplace and allowing network advertisers access to its radio inventory and campaign analytics. … more »
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December 14, 2015
Marketron Ups Matt Wellner To CFO
MARKETRON has upped VP, Finance and Accounting Controller MATT WELLNER to CFO. WELLNER will fill the spot left open by the retirement of WALT DENEKAS, effective JANUARY 1st. WELLNER, with MARKETRON since 2014, previously worked at SCOTT SPORTS SA … more »
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October 1, 2015
Marketron And Synchronicity Partner To Provide Live Log Of Radio Advertising
As MARKETRON champions automated advertising for its 7,000 member radio stations, it has aligned with cloud-based automation platform SYNCHRONICITY in an exclusive five-year integration. SYNCHRONICITY will enable members to record in real-time the … more »
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September 30, 2015
Today At The Radio Show In Atlanta
The NAB and RAB's RADIO SHOW is now underway at the MARRIOTT MARQUIS in ATLANTA, with a full day of events including the annual Radio Luncheon. The Financial Outlook TUESDAY's sessions opened with WELLS FARGO's DAVIS HEBERT taking MARCI … more »
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May 29, 2015
Marketron Executes The First-Ever Real-Time Programmatic Spot Buy For Radio
MARKETRON which serves 7,000 radio stations across the U.S., executed the first-ever real-time programmatic spot buy in the radio industry on WEDNESDAY, MAY 27th. MARKETRON facilitated programmatic buys for HUBBARD BROADCASTING Hot AC KSTP … more »
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April 15, 2015
Marketron Launches Mediascape's Orders 360 For Campaign Management
Business software/services company MARKETRON has launched MEDIASCAPE's ORDERS 360, which provides total campaign management from order entry to campaign reporting and invoicing. MEDIASCAPE's ORDERS 360 delivers end-to-end, multi-media campaign … more »
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March 12, 2015
Emmis And Saga Extend, Expand Deals With Marketron
EMMIS COMMUNICATIONS and SAGA COMMUNICATIONS have both renewed and expanded their current contracts with MARKETRON for several years. In addition to continuing their traditional traffic and revenue management service, both companies have added several … more »
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September 9, 2014
Marketron's Jeff Haley To Moderate A Panel On Programmatic Trading In Radio At The Radio Show
Programmatic buying is the big media buzz phrase of 2014. It is widely adopted in online advertising and expected to represent more than $9 billion in trading this year. Advertisers and their agencies are on record stating that they would like to enable … more »




