Net News search results for: mediamark research inc
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July 24, 2015
Study Looks At NPR Listeners' Income, Education, Habits
A study of NPR listeners by GfK MEDIAMARK RESEARCH AND INTELLIGENCE LLC found that most have at least a Bachelor's degree and voted in an election in the past year, and are 162% more likely than the general public to hold professional or managerial … more »
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November 14, 2006
Empower Studies Radio Ad Clutter
EMPOWER MEDIAMARKETING has conducted an analysis of radio advertising clutter in 15 markets -- the top 14 markets plus the agency's home market of CINCINNATI -- and identified the most and least cluttered locales and station formats. Among the … more »
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May 15, 2006
MRI/Eurisko Drops Out Of Ratings System Race
MEDIAMARK RESEARCH INC. (MRI) has taken itself out of the running for the CLEAR CHANNEL-led, radio industry-backed call for a new rating system, leaving only ARBITRON and THE MEDIA AUDIT to square off for the privilege of supplying future … more »
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May 11, 2006
Electronic Ratings Team Sets The Bar For Potential Providers
The cross-industry team evaluating the competing methodologies for electric ratings management has set the bar for the three vendors vying to become radio's preferred electronic ratings provider. While laying out a set of criteria that must be met, … more »
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April 4, 2006
MRI Announces "MediaDay" Study
MEDIAMARK RESEARCH INC. (MRI) today announced its first-ever survey to reveal when consumers use media (television, radio, internet, magazines, newspapers, and outdoor), where they are when they use it, what else they are doing at the time and how … more »
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March 9, 2006
Three Finalists Selected For Next-Generation Ratings Service
The cross-industry evaluation team today (3/9) announced the three finalists for the next-generation radio electronic ratings system are MEDIAAUDIT/IPSOS, ARBITRON, and MEDIAMARK RESEARCH. CLEAR CHANNEL RADIO initiated the process last JUNE by asking for … more »

