Net News search results for: mediapost
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December 17, 2015
Kantar Media Finds Radio Ad Spending Up Despite An Overall 4% Dip In Q3
A new report from KANTAR MEDIA says U.S. ad spending was down nearly 4% in Q3 with outdoor, Spanish-language TV, radio and paid search showing growth -- to $36 billion. MEDIAPOST reports, "Radio spending was up 5.1%, with local radio nearly 13% … more »
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October 12, 2015
New Report Finds Digital And Mobile Keep Growing Their Share Of Local Advertising
Digital and mobile continue to set the pace in growing their share of local advertising. MEDIAPOST reports, "In 2014, $900 million or about 21% of the total spend in mobile targeting local audiences came from local advertisers. By 2019, total mobile … more »
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September 22, 2015
U.S. Ad Market Expands Again In August, Finds New Index Tracker
AUGUST was a strong month for advertising spanding finds a new report from U.S. Ad Market Tracker, an index developed jointly by MEDIAPOST and StaNDARD MEDIA INDEX, which combines actual media buys processed by the majority of major agency holding … more »
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December 29, 2014
WideOrbit Acquires Castfire
Advertising management software provider WIDEORBIT has acquired CASTFIRE, which maintains a video and audio publishing platform for on-demand media and supports a range of monetization options, MEDIAPOST reports. The company will integrate … more »
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December 19, 2014
Internet Advertising Rises 17% In Q3
Internet ad revenues rose in the U.S. during the third quarter -- up 17% to $12.4 billion. MEDIAPOST reports, "the numbers also mark a 6.5% increase from the second quarter of 2014, which delivered $11.7 billion. It also beat the prior record set in … more »
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October 7, 2014
Upon Further Review: Zenith Media Just 'Testing' Rentrak In 3 Markets
Apparently news that ZENITH MEDIA would use RENTRACK as its "local TW currency" (NET NEWS, 10/6) was, to put it mildly, premature. MEDIAPOST.COM now reports ZENITH MEDIA clarifying things by noting that RENTRAK monitoring will be used in three … more »
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October 6, 2014
Just TV Ratings For Now -- But Zenith Shocks Many As It Drops Nielsen Data In Favor Of Rentrak
While only affecting TV at this time, the announcement this morning by ZENITH MEDIA Chief Data Officer ROB JAYSON that the media agency would drop NIELSEN, and begin using RENTRAK’s local TV audience measurement data as “the currency” … more »
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September 29, 2014
Magna: Programmatic Now Nearly Half Of All Media Buys
The fastest-growing segment of media-buying isn’t a medium, "but a way of buying media: programmatic," reports MEDIAPOST, which writes, "the latest tracking study from INTERPUBLIC's MEDIABRANDS’ MAGNA GLOBAL unit suggests … more »
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September 15, 2014
Global And U.S. Ad Forecast Upgraded By Carat
DENTSU AEGIS NETWORK’s financial agency CARAT has upgraded its outlook for 2014 global ad spending. It's also optimistic the outlook for 2015 will be even better. MEDIAPOST reports, "across most of the 59 national markets it analyzes data … more »
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July 9, 2014
MTV Unveils New Chart Based On Social Media Response
MTV has unveiled a "Your MTV Top 20 chart," a global countdown-type list based on fan interactions with MTV’s online properties, including its websites, social platforms and apps, on over 60 MTV networks globally, MEDIAPOST.COM … more »