Net News search results for: mediapost
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May 7, 2012
Vevo Accelerates Mobile Growth
VEVO, which last month held a multimedia event to tout its new programming and revamped website featuring FACEBOOK integration, is now building out its mobile presence to meet rising demand from users and marketers alike, MEDIAPOST reports. The company … more »
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May 3, 2012
Ad Spending Expected To Rise Says MagnaGlobal, With Digital And TV Seeing The Most Growth
MAGNAGLOBAL is expecting advertising to show a slight increase in overall spending this year, largely based on a rise for digital. MEDIAPOST reports, "MAGNAGLOBAL says now core media [which includes radio] -- excluding political and Olympic spending … more »
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December 14, 2011
eMarketer Sees Double-Digit Growth For Online Advertising
Local online ad spending is expected to "show double-digit growth over the next few years, and will continue to increase its share of total local ad spending, according to a new report from eMARKETER," reports MEDIAPOST. "Local online ad … more »
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November 22, 2011
Digital Passes Spot Radio For Holiday Ad Buys, Says Strata Survey
A new STRATA "flash survey" confirms digital media is set to have a strong holiday advertising season. MEDIAPOST reports, "While spot broadcast and cable TV remains #1 among for holiday-oriented advertisers, Internet/digital ranks #2, … more »
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November 8, 2011
BIA/Kelsey Lowers 2011 Local Media Forecast
BIA/KELSEY has raised its forecast for local digital media sites, using "robust performance," to describe revenues expected to total $23.3 billion by the end of this year, up a bit from earlier forecasts. MEDIAPOST reports, "earlier this … more »
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November 4, 2011
Survey Finds 62% Of 25-34 Mobile Users Have Smartphones
Radio has been responding to growing smartphone use for some time -- and that turns out to be a smart move. MEDIAPOST reports, "smartphone penetration in the U.S. has not reached that psychologically significant tipping point of 50% quite yet, but … more »
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October 11, 2011
Five Class-Action Suits Brought Against Facebook
Last month (NET NEWS 9/30), ALL ACCESS reported that two U.S. congressmen asked the FEDERAL TRADE COMMISSION to investigate FACEBOOK's practice of tracking users even after they have logged out. "When users log out of FACEBOOK, they are under the … more »
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September 22, 2011
Myxer Launches Social Radio Initiative
Another online music service, MYXER Social Radio, is set to launch in the fourth quarter, MEDIAPOST reports. A MYXER spokesperson told attendees of the DIGIDAY MOBILE conference that Social Radio is a separate initiative from its part in FACEBOOK's … more »
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July 20, 2011
Omnicom CEO Notes 'Social Networking Component' In Ad Campaigns
OMNICOM CEO JOHN WREN had some good news TUESDAY, saying that the economic outlook in the U.S. "looks less auspicious than earlier in the year and the holding company expects 'moderate growth' in the back half of 2011," reports MEDIAPOST.COM. … more »
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July 12, 2011
Borrell: Radio Up, But Trailing Most Other Media In Auto Ad Revenues
BORRELL ASSOCIATES has released a new report, "2011 Local Automotive Advertising Outlook," which notes at $22.6 billion this year, automotive is the second-largest advertising category (behind general merchandise stores). The report sees auto … more »