Net News search results for: mediapost
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July 7, 2011
GroupM Lowers Its 2011 Ad Growth Forecast
Another forecast has been revised mid-year, as GROUPM has lowered its forecast for 2011 ad growth globally, projecting volume to be $506 billion in spending. The earthquake in JAPAN was noted as a major cause of the slowdown. MEDIAPOST reports, "In … more »
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June 17, 2011
Magna Global Now Sees A Dip In U.S. Ad Spending
In JANUARY (NET NEWS 1/19), MAGNA GLOBAL reforecast their view of the U.S. ad economy, seeing growth at a 3.1% rate this year, about on par with 2010. The forecast predicts that TV and older forms of digital media will continue to soar. But that view has … more »
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September 7, 2010
Study Finds More Auto Penetration For Satellite Radio And Other Multimedia
A new J.D. POWER AND ASSOCIATES survey found satellite radio and navigation systems are continuing to make inroads in the U.S. automobile market. MEDIAPOST.COM reports "the company's 2010 U.S. Multimedia Quality and Satisfaction Study, based on a … more »
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August 13, 2010
ABI Research Sees 200 Million HD Receivers In Use By 2015
ABI RESEARCH Sr. Analyst SAM ROSEN predicts HD digital radio is poised for rapid growth over the next few years. In his new forecast, ROSEN sees much of the increase coming abroad, especially in EUROPE, where various governments have established HD radio … more »
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July 15, 2010
Advertiser Optimism Is On The Rise
The news continues to get better -- albeit slowly --, as "advertiser optimism toward their media spending, which bottomed out a year ago, continues to rise and is now at the highest relative point since a well regarded research company began … more »
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June 7, 2010
CBS Radio Involved In Bermuda Tourism Campaign
The BERMUDA DEPARTMENT OF TOURISM is doing a multi-city promotion with CBS RADIO that includes hosts like Sports WFAN-A/NEW YORK's BOOMER ESIASON and Classic Hits WCBS-F/NEW YORK's DAN TAYLOR broadcasting from the island. MEDIAPOST MARKETING DAILY … more »
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January 22, 2010
Report: DOJ Says File-Sharing Verdict Is Constitutional
The DEPARTMENT OF JUSTICE agrees with the RIAA that a $675,000 copyright judgment handed down by a BOSTON Federal Court against file-sharing defendant JOEL TENENBAUM poses no constitutional problems, reports MEDIAPOST.COM, which writes the OBAMA … more »
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December 17, 2009
Forrester Report: Digital Growth Rates Leveling Off
Americans love buying digital music, writes MEDIAPOST.COM, "but growth rates related to other digital music activities are leveling off, according to new research from FORRESTER. Despite the best marketing efforts of companies like MYSPACE and … more »
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October 27, 2009
Guess What's Back? Live Reads
Is everything old, new again? MEDIAPOST.COM reports "radio ads delivered by on-air talent, one the oldest forms of sponsored entertainment, are back. Called live reads, the ads are often worth 1.5 times the average 60-second spot, say … more »
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October 9, 2009
Borrell Says Online Advertising Is Slowing
While online advertising will increase 5% to $14.9 billion next year, it's viewed with some negativism according to a new report from BORRELL ASSOCIATES as that growth rate would be less than half the 12% gain (to $14.2 billion) that the local media … more »