Net News search results for: mindshare
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December 16, 2008
Loyal Ears, YourNews.com Pact To Create Radio Website Platform
LOYAL EARS has inked a deal with YOURNEWS.COM for radio distribution in NORTH AMERICA. The companies will provide radio clusters in the U.S. and CANADA an online 24/7 news/sports/entertainment/classified platform with web and smart phone access, … more »
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June 3, 2008
MindShare's Crawford To Retire
KATHY CRAWFORD, President of local broadcast at WPP GROUP'S MINDSHARE, is retiring after more than three decades of industry service effective JUNE 30th, reports ADWEEK. CRAWFORD joined MINDSHARE to run its local broadcast operation in JUNE 2003. … more »
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December 4, 2007
Agencies Fear PPM Delay May Stagnate The Radio Market
For the past several months, agencies have spent time educating their clients about the transition to the PORTABLE PEOPLE METER method of radio measurement -- a system that has now been postponed in most markets until SEPTEMBER 2008 -- and some agencies … more »
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November 16, 2007
MindShare Details PPM Buy Policy
As ALL ACCESS tipped you first on WEDNESDAY (NET NEWS 11/14), MINDSHARE is set to begin PPM-based radio buys with 90% delivery guarantees. TODAY, MINDSHARE Pres./Local Broadcast KATHY CRAWFORD followed-up by saying, "MINDSHARE has always 'posted' … more »
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November 14, 2007
MindShare To Begin PPM-Based Radio Buys With 90% Delivery Guarantees
Looks like radio will soon be governed by similar rules that have long-applied to TV in terms of audience delivery, under PPM. ALL ACCESS has obtained a memo from MINDSHARE Sr. Broadcast Negotiator KATHI CLAIRE that was sent to all HOUSTON radio … more »
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March 14, 2007
Study: MySpace Gaining On iTunes, Napster As Most Recognized Fee-Based Downloading Brand
Amid continued growth in portable MP3 player ownership and emerging speculation about the long-term sustainability of fee-based 'a la carte' music downloading, excerpts from IPSOS' TEMPO Digital Music Brandscape study released today show that APPLE's … more »
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April 25, 2006
Bouvard, Crawford Rally The Greater Media Troops
MINDSHARE President/Local Broadcast KATHY CRAWFORD and ARBITRON President PIERRE BOUVARD spoke at GREATER MEDIA's 2006 management meeting last week, which was held at AMELIA ISLAND PLANTATION in FLORIDA. CRAWFORD stressed that radio needs … more »
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January 13, 2006
Second Ad Agency Signs With Arbitron For PPM
WPP GROUP has signed a commitment to use the ARBITRON PORTABLE PEOPLE METER (PPM). WPP joins INTERPUBLIC GROUP LLC as the second ad agency who has the PPM. WPP's clients include: YUM! BRANDS, CAMPBELL SOUP, CADBURY SCHWEPPS, SEARS, BURGER KING, UNILEVER, … more »
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January 11, 2006
RAB Announces "Media Buyers" Panel Participants
The RAB has announced that INITIATIVE MEDIA EVP JANICE FINKEL-GREENE, ZENITH MEDIA SERVICES SVP/Radio MATTHEW G. FEINBERG, MINDSHARE Pres./Local Broadcast KATHY CRAWFORD, and LOVE ADVERTISING VP/Media Services TAMMY GUEST will make up the all-star panel … more »