Net News search results for: nielsen audience measurement
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April 21, 2021
A Look At Nielsen Radio Ratings At The All Access Audio Summit
NIELSEN AUDIO's measurement of radio audiences has come under scrutiny in recent years, and the ALL ACCESS AUDIO SUMMIT 2021 took note of the issues surrounding PPM and diary measurement in a WEDNESDAY (4/21) afternoon session moderated by RAB … more »
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March 11, 2021
Carter Broadcast Group/Kansas City Signs Multi-Year Renewal For Nielsen Audio Measurement
NIELSEN has inked CARTER BROADCAST GROUP INC. to a multi-year renewal agreement for NIELSEN AUDIO measurement, including PPM local market reports and weeklies, respondent level data, TAPSCAN web, PDAdvantage Web, and NIELSEN SCARBOROUGH. CARTER owns … more »
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March 8, 2021
Nielsen Closes On Sale Of Global Connect Consumer/Retail Measurement Division
NIELSEN HOLDINGS PLC has closed on the sale of its consumer and retail measurement division NIELSEN GLOBAL CONNECT to private equity firm ADVENT INTERNATIONAL and former TRANSUNION CEO JIM PECK for $2.7 billion plus warrants in the new company. The … more »
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February 8, 2021
SummitMedia Enters Pact With Nielsen Audio, Adds Diary Measurement
SUMMITMEDIA has entered into a new multi-year agreement with NIELSEN AUDIO that adds Continuous Diary Measurement to its rating service suite, including TAPSCAN, NIELSEN SCARBOROUGH and CDM currency ratings. SUMMITMEDIA is an integrated broadcasting, … more »
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February 4, 2021
Active International, Ad Results Media, Oxford Road Subscribe To Nielsen Podcast Buying Power Service
NIELSEN has signed three prominent advertising agencies to subscriptions for its Podcast Buying Power Service. ACTIVE INTERNATIONAL, AD RESULTS MEDIA, and OXFORD ROAD have subscribed to the measurement service, which NIELSEN describes as allowing clients … more »
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December 15, 2020
Adlarge Media And Nielsen Sign Renewal Agreement For ROI Network
NIELSEN announced MONDAY that ADLARGE has signed a renewal agreement with NIELSEN audio. With this agreement, ADLARGE will continue its participation in RADAR, a NIELSEN audio service that provides commercial ratings and is the best available … more »
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November 24, 2020
Westwood One Provides Insight On Virtual Remotes And Their Connection Between Consumers And Advertisers
Before the pandemic, remote broadcasts and appearances were staples of the AM/FM radio industry. This week’s WESTWOOD ONE blog looks at how social distancing measures and shelter-in-place mandates have paused this type of station remote but offers … more »
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November 3, 2020
Nielsen Third Quarter Revenues Fall
NIELSEN HOLDINGS PLC third quarter revenue fell 3.3% year-to-year to $1.563 billion (off 3% on a constant currency basis), with the Global Media division off 3.9% to $836 million (off 4.2% on a constant currency basis), consisting of Audience Measurement … more »
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October 30, 2020
Eastlan Doubles Down On Need For Neutrality In Data
EASTLAN RATINGS will continue to provide full-market information and new service to markets where NIELSEN has exited or chosen not to release full market data. EASTLAN President/CEO MIKE GOULD commented, “Radio audience measurement firms are … more »
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October 28, 2020
Nielsen Adjusts Ratings For Bluetooth Headphones, Upping Estimates About 4%
NIELSEN hosted a webinar TUESDAY, OCT. 27th, in which they reported radio’s audience rose substantially this month, nearly recovering all of the losses it experienced during the COVID-19 pandemic to date. The largest factor in that recovery? … more »