Net News search results for: nielsen audio podcast
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October 18, 2021
Westwood One/Cumulus Audio Active Group Blog Post Makes The Case For Marketers To Triple Their Ad Spend On Audio
A report from marketing research firm WARC, "The Investment Gap: Understanding the Value of Audio,” is the subject of WESTWOOD ONE and CUMULUS MEDIA Chief Insight Officer PIERRE BOUVARD's latest blog post for his companies' website and … more »
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October 5, 2021
Cumulus/Westwood One Audio Active Group Develops Audio Planning Guide
CUMULUS MEDIA and WESTWOOD ONE's recently-formed "Audio Active Group," offering advertisers and agencies guidance in buying audio advertising, has developed an "Audio Planning Guide" using EDISON RESEARCH Share of Ear, NIELSEN … more »
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August 30, 2021
Westwood One Blog Post Paints Podcast Listeners As 'Young, Employed, Educated, And Upscale'
WESTWOOD ONE Chief Insights Officer PIERRE BOUVARD's latest post at the syndicator's corporate blog uses data from EDISON RESEARCH's Share of Ear Study, NIELSEN SCARBOROUGH USA+, and its own annual Podcast Download to attempt to define the … more »
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August 11, 2021
Nielsen's Newest 'Audio Today' Report Shows AM/FM Listening At 16-Month Peak
NIELSEN has released its latest edition of the Audio Today Report, with the headline being that radio listening was at its highest levels in 16 months in JUNE 2021, and remains the leader among all media in weekly reach. Highlights from the report … more »
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July 14, 2021
NATPE Contentcast Virtual Conference Looks At Podcasting Business
The intersection of podcasting and television served as the focus of NATPE's virtual CONTENTCAST conference on podcasting content all day WEDNESDAY (7/14). Opening with "THE OFFICE" co-star BRIAN BAUMGARTNER discussing his ventures into … more »
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May 17, 2021
Westwood One Blog Post Highlights AM/FM Radio Streaming's Growth
WESTWOOD ONE's corporate blog this week highlights data from several sources to show AM/FM radio streaming's growing share of total AM/FM radio listening. Among the statistics cited in the post are NIELSEN PPM numbers showing streaming … more »
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April 22, 2021
All Access Audio Summit Panel Looks At The Future Of Radio Measurement
A THURSDAY afternoon (4/22) session at the ALL ACCESS AUDIO SUMMIT moderated by FUTURI SVP TRACY GILLIAM mulled the future of measurement for radio, including measurement of platforms other than traditional broadcast radio. NIELSEN AUDIO SVP/Sales Dir. … more »
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April 21, 2021
A Look At Nielsen Radio Ratings At The All Access Audio Summit
NIELSEN AUDIO's measurement of radio audiences has come under scrutiny in recent years, and the ALL ACCESS AUDIO SUMMIT 2021 took note of the issues surrounding PPM and diary measurement in a WEDNESDAY (4/21) afternoon session moderated by RAB … more »
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April 2, 2021
Rod Ryan Reunites With Jason Ginty For 'Play Pants' Podcast
Longtime iHEARTMEDIA Alternative KTBZ (94.5 THE BUZZ)/HOUSTON morning host ROD RYAN launched a new weekly podcast, "PLAY PANTS" yesterday (4/1) with longtime friend and former co-worker JASON GINTY, who hosts middays at AUDACY Classic Rock WKBU … more »
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March 31, 2021
The All Access Audio Summit Notes The Importance Of Accurate PPM/Diary Metrics For Radio’s Recovery
The ALL ACCESS AUDIO SUMMIT, a virtual event, bringing you actionable information that's relevant to the times we are living in to help you recover, and regrow your brands. The live stream action is set for APRIL 21 & 22 and when you sign up for … more »