Net News search results for: nielsen brand effect
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December 31, 2021
Nielsen & Interactive Advertising Bureau Predict Increase In Diverse Audiences Podcasting Habits Could Lead To $2 Billion In Revenue By 2023
NIELSEN’s recent "Seen on Screen 2021" report says diverse audiences listen to podcasts nine to two times a month, three hours a week, and people with disabilities are listening the most at home. The report examines the importance of the … more »
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December 30, 2021
Nielsen & Interactive Advertising Bureau Predict Increase In Diverse Audiences Podcasting Habits Could Lead To $2 Billion In Revenue By 2023
NIELSEN’s recent "Seen on Screen 2021" report says diverse audiences listen to podcasts nine to two times a month, three hours a week, and people with disabilities are listening the most at home. The report examines the importance of the … more »
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November 15, 2021
Cumulus/Westwood One-Commissioned Study Shows Some Positive Effects Of Podcast Advertising
A NIELSEN study commissioned by CUMULUS MEDIA/WESTWOOD ONE AUDIO ACTIVE GROUP to measure the effectiveness of a spirits brand's ads on the CUMULUS PODCAST NETWORK's "WHO WAS PRINCE?" podcast found that the campaign drove awareness lift … more »
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October 27, 2021
Nielsen Study For Southern California Broadcasters Association Looks At Impressions As Sales Metric For Radio, Digital
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION has commissioned a study from NIELSEN on impressions and radio, examining how agencies are increasingly using impressions as a common metric to evaluate media including radio and digital. The results … more »
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September 14, 2021
Cumulus Study Examines Listener Engagement, Ad Effectiveness Of Westwood One NFL Radio Broadcasts
A study commissioned by CUMULUS MEDIA to track fan engagement with the NFL and its WESTWOOD ONE game broadcasts is being promoted by the syndicator to show the effectiveness of the broadcasts for advertisers. The study was based on research from GfK MRI, … more »
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April 21, 2021
All Access Audio Summit Panel Discusses Programming Local Radio In A Changing Environment
DEF JAM RECORDINGS EVP/Head of Promotion NICKI FARAG moderated a session on programming local radio at the ALL ACCESS AUDIO SUMMIT 2021 on WEDNESDAY afternoon (4/21), with a panel of programmers who oversee both local and national programming. AUDACY … more »
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March 2, 2021
Westwood One Blog Post Looks At AM/FM Radio's Effectiveness For Pharmaceutical Clients
WESTWOOD ONE's latest corporate blog post by Chief Insights Officer PIERRE BOUVARD tests the effectiveness of AM/FM radio for pharmaceutical brands and finds some arguments towards drug clients increasing their buys on radio. In the post, BOUVARD … more »
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February 8, 2021
Westwood One Blog Talks AM/FM Radio Driving Clothing Sales
WESTWOOD ONE's latest corporate blog digs into AM/FM radio driving results for clothing brands and its retailers. The new blog gets into why AM/FM radio is the ideal medium for driving sales and reaching on-the-go consumers close to the point of … more »
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February 4, 2021
Active International, Ad Results Media, Oxford Road Subscribe To Nielsen Podcast Buying Power Service
NIELSEN has signed three prominent advertising agencies to subscriptions for its Podcast Buying Power Service. ACTIVE INTERNATIONAL, AD RESULTS MEDIA, and OXFORD ROAD have subscribed to the measurement service, which NIELSEN describes as allowing clients … more »
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October 15, 2020
NABOB & The Power Of Urban Radio Virtual Fall Forum
The NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS (NABOB) is holding the 44th annual FALL BROADCAST MANAGEMENT CONFERENCE in partnership with KIZART MEDIA PARTNERS' 20th annual POWER OF URBAN RADIO FORUM. This years event is virtual. In addition, … more »