Net News search results for: nielsen brand effect
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July 27, 2020
Westwood One Blog Post Looks At AM/FM Ad Success For Pharmaceutical Clients
WESTWOOD ONE's PIERRE BOUVARD used this week's corporate blog post to highlight a case study of the success of an AM/FM campaign for pharmaceutical clients. The post looks at the results of two ad creative tests by ABX and three examples of the … more »
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May 13, 2020
NAB Show Express Kicks Off Today
The NAB SHOW EXPRESS, the streaming substitute for the NAB SHOW convention in LAS VEGAS that was cancelled due to the COVID-19 pandemic, kicks off TODAY (5/13) with a "Welcome" session at noon (ET) followed by a mostly videocentric slate of … more »
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February 13, 2020
Podcast Movement Evolutions Underway In Los Angeles
PODCAST MOVEMENT EVOLUTIONS is underway in downtown LOS ANGELES, getting started with an orientation session and cocktail party on WEDNESDAY and a full day of presentations on three tracks plus keynote talks TODAY (2/13). The conference is new this year, … more »
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September 26, 2019
Radio Show 2019 Thursday: More Podcast Talk, HD Radio, Branding, And Waiting For Marconis
THURSDAY is the final day of sessions at the NAB and RAB's RADIO SHOW 2019, with panels and presentations on podcast sales, HD Radio, and branding, wrapping up with the MARCONI RADIO AWARDS in an evening ceremony. Connecting Podcasts With Advertisers … more »
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July 10, 2019
Nielsen Unveils Podcast Listener Buying Power Service
NIELSEN is launching a new podcast sales tool, the "Podcast Listener Buying Power Service," debuting with iHEARTMEDIA, CADENCE13, STITCHER, WESTWOOD ONE, and ADLARGE MEDIA's cabana as charter clients. The platform offers profiles of … more »
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June 20, 2019
Conclave 44 Thursday: Looking At The Present And Future Of Radio
CONCLAVE 44's first full day of sessions brought a full house of radio pros and aspiring broadcasters to the DELTA HOTEL MINNEAPOLIS NORTHEAST on THURSDAY (6/20). Asked Them Almost Anything After the opening presentation of the BMI Founders Award to … more »
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June 5, 2019
Nielsen Media Impact Adds Advanced Segments From Scarborough’s National Dataset
NIELSEN MEDIA IMPACT (NMI), a "national media planning and optimization solution," will be enhanced to include NIELSEN SCARBOROUGH USA+’s set of advanced audience segments. These segments include brand preferences, retail insights, buying … more »
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April 10, 2019
NAB Show Wednesday: Podcasting Takes Center Stage; Attendance Down A Bit
By PERRY MICHAEL SIMON in LAS VEGAS: WEDNESDAY's session schedule for audio content at the NAB SHOW is centered on podcasting, podcasting, and more podcasting. On tap are an all-day track of podcasting-oriented sessions looking at the medium's … more »
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March 29, 2019
Friday At The Worldwide Radio Summit 2019: Radio Rally Point, Voice Talent, Awards, Music
FRIDAY is the final day of the WORLDWIDE RADIO SUMMIT at THE CASTAWAY in BURBANK, CA, with the agenda including talk about radio's strengths, social media, voiceover and production, and video, a chat with TOM POLEMAN, and the bestowing of awards. … more »
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March 27, 2019
Tonight, Tonight Tonight! Westwood One Hosts The WWRS 2019 Kickoff Party At Castaway, Burbank - Four Artists: Bryce Vine, Drax Project, Bea Miller, NOTD + Free Food & Drinks
WWRS 2019 happens TONIGHT! Are you ready to party?!?!?! We're getting ever closer to the kickoff of WORLDWIDE RADIO SUMMIT 2019 ... MARCH 27, 28, 29 at CASTAWAY in BURBANK. The most anticipated radio, music, social/digital event of the year. Check … more »