Net News search results for: nielsen catalina
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March 7, 2018
New Findings About Radio's ROI From Westwood One
In a new blog post, WESTWOOD ONE writes, "In the past, consumer packaged goods (CPG) ROI case studies for AM/FM radio were focused on snacks or food products. Now, for the first time, in partnership with NIELSEN CATALINA SOLUTIONS (NCS), WESTWOOD … more »
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October 25, 2017
Westwood One Offers ROI Guarantee
WESTWOOD ONE is offering what it says is the first radio-industry-wide ROI guarantee to advertisers. The offer is being made to "qualifying clients" and will be measured by NIELSEN for an entire pre-qualified radio campaign by matching … more »
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June 21, 2017
Pierre Bouvard: Nielsen Marketing Cloud Connects Radio Listening To Purchase Data
Last week (NET NEWS 6/14), ALL ACCESS reported NIELSEN had launched a new audio data management platform and signed WESTWOOD ONE as its charter client. NIELSEN Marketing Cloud and its NIELSEN DMP platform offers cross-indexing of audience demographics, … more »
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June 14, 2017
Nielsen Launches Audio Data Management Platform, Inks Westwood One As Charter Client
NIELSEN has launched a new audio data management platform and has signed WESTWOOD ONE as its charter client. NIELSEN Marketing Cloud and its NIELSEN DMP platform offers cross-indexing of audience demographics, purchases, and behavior against programming … more »
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February 9, 2017
Revenues Up, Income Down For Nielsen In Fourth Quarter 2016
NIELSEN HOLDINGS PLC fourth-quarter 2016 revenues were up 2% to $1.656 billion (up 3.4% on a constant currency basis). Buy segment revenues fell 1.3% to $868 million (up 0.9% on a constant currency basis); Watch segment revenues rose 5.8% to $788 … more »
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February 11, 2016
Nielsen Releases Fourth-Quarter Financials
NIELSEN HOLDINGS PLC fourth-quarter 2015 revenues fell 0.6% to $1.624 billion, but the decline was due to foreign exchange rates; otherwise, the number was up 5.6% on a constant currency basis. On a constant currency basis, Buy segment revenues … more »
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January 28, 2016
Nielsen Taps Matt O'Grady As CEO Of Nielsen Catalina Solutions
NIELSEN has named MATT O'GRADY CEO of NIELSEN CATALINA SOLUTIONS (NCS) reporting to the NCS board of directors. NIELSEN assumed majority ownership of NCS, a joint venture with CATALINA, in 2015. "MATT is a world-class leader," said NIELSEN … more »
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August 1, 2014
Peter Smyth Clears Up Reality From Perception In Radio Vs. Other Media
In his latest post for his From The Corner office blog, GREATER MEDIA Chairman/CEO PETER SMYTH asserts that radio shouldn't let perception alter the reality to its advertisers. He takes the conclusions drawn from a recent EDISON RESEARCH study and … more »
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May 9, 2014
Entercom Revenues Flat For First Quarter
ENTERCOM COMMUNICATIONS CORP. first quarter net revenues were flat at $78.2 million, but net income rose from a loss of $251,000 to a gain of $1.363 million. Free Cash Flow increased 19% to $4.7 million. Pres./CEO DAVID J. FIELD said, … more »
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April 28, 2014
Nielsen, Radio Goes On ROI Offensive With Advertisers, Marketers
In an effort to tout NIELSEN CATALINA SOLUTIONS' study that found evidence that Radio provides a healthy ROI (NET NEWS 4/25), the ratings company and the ADVERTISING RESEARCH FOUNDATION (ARF) hosted an event titled "NIELSEN Cracks the Code on … more »





