Net News search results for: nielsen insights
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December 30, 2021
Nielsen & Interactive Advertising Bureau Predict Increase In Diverse Audiences Podcasting Habits Could Lead To $2 Billion In Revenue By 2023
NIELSEN’s recent "Seen on Screen 2021" report says diverse audiences listen to podcasts nine to two times a month, three hours a week, and people with disabilities are listening the most at home. The report examines the importance of the … more »
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November 23, 2021
Cumulus/Westwood One Blog Post Rounds Up Predictions For Audio Revenues, Growth
CUMULUS MEDIA and WESTWOOD ONE's AUDIO ACTIVE GROUP has rounded up some revenue forecasts and key trends for the coming year, and Chief Insights Officer PIERRE BOUVARD offers highlights from the aggregated predictions in a post at the company's … more »
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October 26, 2021
Nielsen Research Finds Traditional Radio's Reach Among Black Listeners Still Strong
NIELSEN's 2021 African American Consumer Report has some good news for traditional radio, with data the research company says proves the medium continues to have strong reach with Black consumers, and has good news for podcasts as well, while the … more »
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October 12, 2021
Cumulus/Westwood One Blog Post Offers Evidence That AM/FM Listening Will Continue To Recover
The CUMULUS MEDIA/WESTWOOD ONE AUDIO ACTIVE GROUP blog's latest post recounts research showing signs that may lead to further recovery of audience for AM/FM radio, including trends in GOOGLE searches and APPLE Maps. Among the highlights in the post … more »
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October 5, 2021
Cumulus/Westwood One Audio Active Group Develops Audio Planning Guide
CUMULUS MEDIA and WESTWOOD ONE's recently-formed "Audio Active Group," offering advertisers and agencies guidance in buying audio advertising, has developed an "Audio Planning Guide" using EDISON RESEARCH Share of Ear, NIELSEN … more »
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September 16, 2021
Nielsen Podcasting Today Report Offers Insights About Audience Growth
NIELSEN's Podcasting Today report for 2021 has been released, with data about podcast listening offered to advertisers interested in the medium. Among the information included in the deck is that 49% of U.S. podcast listeners are light users (one to … more »
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September 14, 2021
Cumulus Study Examines Listener Engagement, Ad Effectiveness Of Westwood One NFL Radio Broadcasts
A study commissioned by CUMULUS MEDIA to track fan engagement with the NFL and its WESTWOOD ONE game broadcasts is being promoted by the syndicator to show the effectiveness of the broadcasts for advertisers. The study was based on research from GfK MRI, … more »
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August 30, 2021
Westwood One Blog Post Paints Podcast Listeners As 'Young, Employed, Educated, And Upscale'
WESTWOOD ONE Chief Insights Officer PIERRE BOUVARD's latest post at the syndicator's corporate blog uses data from EDISON RESEARCH's Share of Ear Study, NIELSEN SCARBOROUGH USA+, and its own annual Podcast Download to attempt to define the … more »
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July 27, 2021
Westwood One Study Emphasizes AM/FM Value In Reaching Sports Bettors
A study commissioned by WESTWOOD ONE looking at the sports betting market showed that listeners to broadcast radio have "far more experience with sports betting, greater interest, and greater awareness of online sports betting brands" than do … more »
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July 20, 2021
Skyview Networks Kicks Off 2022 Upfront Sales Conference
SKYVIEW NETWORKS is holding its 2022 Upfront Sales Conference this week, emphasizing the economic recovery and the value of network radio to advertisers. The first day of the annual event featured NIELSEN VP/Audio Insights JON MILLER presenting … more »