Net News search results for: nielsen insights

• June 29, 2021

  Westwood One Blog Post Highlights AM/FM's Value To Financial Service Companies' Ad Plans

  

  WESTWOOD ONE Chief Insights Officer PIERRE BOUVARD's latest post at the company blog offers highlights from a study commissioned by the syndicator that showed AM/FM radio being valuable to the advertising plans of financial services companies. The … more »

• June 14, 2021

  Westwood One Blog Post Examines TV Ratings Decline, Network Radio's Ability To Add Reach To TV Ad Campaigns

  

  This week's WESTWOOD ONE blog post by Chief Insights Officer PIERRE BOUVARD cites a MOFFETNATHANSON study of NIELSEN TV ratings to tout network radio's ability to increase ad campaigns' reach as TV ratings suffer. The MOFFETTNATHANSON study … more »

• May 25, 2021

  Westwood One: Radio's Surge In Listening Can Help Businesses Recover

  

  WESTWOOD ONE and CUMULUS MEDIA Chief Insights Officer PIERRE BOUVARD takes to the company blog to share, "Last week, NIELSEN released the APRIL PORTABLE PEOPLE METER data for the top 48 markets in the U.S. It was a record breaker. "In PPM … more »

• April 19, 2021

  Westwood One Blog Post Highlights AM/FM Radio's Value To Automotive Sales

  

  A WESTWOOD ONE's corporate blog post by Chief Insights Officer PIERRE BOUVARD highlights results from several studies that offer evidence of AM/FM radio's value to automotive sales as the pandemic eases and auto sales ramp up. Among the … more »

• April 13, 2021

  Westwood One's Pierre Bouvard Takes Aim At Ad Buyers' Misperceptions Of AM/FM Radio In Blog Post

  

  WESTWOOD ONE and CUMULUS MEDIA Chief Insights Officer PIERRE BOUVARD takes aim at what he considers media buyers' misperceptions of AM/FM radio in his post at WESTWOOD ONE's corporate blog this week, pulling data from various sources in an … more »

• March 25, 2021

  Nielsen Total Audience Report Shows Signs Of Media Ad Spend Recovery For 2021

  

  NIELSEN's latest Total Audience Report for MARCH 2021 showed some positive trends in the overall advertising sales market that it says may predict a 2021 rebound. Among the highlights of the report, advertising spend was up 4% in the first two months … more »

• March 2, 2021

  Westwood One Blog Post Looks At AM/FM Radio's Effectiveness For Pharmaceutical Clients

  

  WESTWOOD ONE's latest corporate blog post by Chief Insights Officer PIERRE BOUVARD tests the effectiveness of AM/FM radio for pharmaceutical brands and finds some arguments towards drug clients increasing their buys on radio. In the post, BOUVARD … more »

• February 8, 2021

  SummitMedia Enters Pact With Nielsen Audio, Adds Diary Measurement

  

  SUMMITMEDIA has entered into a new multi-year agreement with NIELSEN AUDIO that adds Continuous Diary Measurement to its rating service suite, including TAPSCAN, NIELSEN SCARBOROUGH and CDM currency ratings. SUMMITMEDIA is an integrated broadcasting, … more »

• February 4, 2021

  Active International, Ad Results Media, Oxford Road Subscribe To Nielsen Podcast Buying Power Service

  

  NIELSEN has signed three prominent advertising agencies to subscriptions for its Podcast Buying Power Service. ACTIVE INTERNATIONAL, AD RESULTS MEDIA, and OXFORD ROAD have subscribed to the measurement service, which NIELSEN describes as allowing clients … more »

• February 3, 2021

  New NuVoodoo Study Reveals That 10 Months Into The COVID-19 Pandemic, Radio Hosts On FM Still Matter

  

  NUVOODOO MEDIA SERVICES' new Ratings Prospects Study XVII found that 10 months into the COVID-19 pandemic, radio hosts on FM still matter, but DJs must work harder to appeal to younger audiences.  With so many changes in audio listening through … more »