Net News search results for: ppm. arbitron
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August 7, 2015
Harker: Nielsen's Eric Cartman Moment
On their latest "Radio InSights" blog, HARKER RESEARCH keeps the heat on NIELSEN, writing, "an analysis of NIELSEN’s VOLTAIR Webinar wouldn’t be complete without noting the tone and rhetorical tricks that NIELSEN employed to … more »
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July 23, 2015
Harker Research: Nielsen's Voltair Answers Raises More Questions
In its first response to the recent NIELSEN webinar on VOLTAIR and the PPM, HARKER RESEARCH and its clients are still unsatisfied with what they heard and saw during the meeting. In the latest post on its Research Insights blog, Managing Partner GLENDA … more »
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April 27, 2015
Harker Finds More Questions On PPM's Effectiveness
In their latest post in their Radio Insights blog, HARKER RESEARCH contrinues to look into the PPM’s ability to successful capture listening. After dissecting the only study done on the subject, RICHARD HARKER and GLENDA SHRADER BOS still have … more »
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June 10, 2014
The 'Ratings Compression' Discussion Continues...
Last week (NET NEWS 6/5), RESEARCH DIRECTOR, INC. Pres. CHARLIE SISLEN wrote in ALL ACCESS, "There has been a perception that ARBITRON’s (now NIELSEN) transition to PPM in the country’s largest markets has resulted in ratings … more »
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July 10, 2013
Paragon Not Sold On PPM's Proof of ROI
In its latest blog, PARAGON MEDIA STRATEGIES contributor LARRY JOHNSON still has issues with ARBITRON'S claim of providing "granular data" that prove sales for advertisers through the PPM. "Perhaps when a spot schedule over several … more »
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June 13, 2013
A Website Targeting Kansas City PPM Participants Gets Arbitron's Attention
A website called www.listenlonger.com has caught the attention of KANSAS CITY radio executives and ARBITRON The site describes its mission as, "dedicated to saving our favorite KC radio station through education about the rating system. We … more »
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January 29, 2013
Arbitron Sues Cleveland TV Station For Wrongful Use Of Data In Ad Also Featuring Pandora
GANNETT owned WKYC-TV/CLEVELAND is being sued by ARBITRON, claiming the station used data attributed to ARBITRON that was not produced by the ratings company. The TV station does not subscribe to ARBITRON radio information, but quotes … more »
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December 6, 2012
Dr. Jerry Boulding Reports From Day 1 Of The Arbitron Client Conference
ALL ACCESS Urban Editor Dr, JERRY BOULDING was on hand at this year’s ARBITRON CLIENT CONFERENCE at the WESTIN in ANNAPOLIS, MD. He provided us with this report from Day 1 of the event, WEDNESDAY (12/5): The conference kicked off on WEDNESDAY … more »
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November 13, 2012
Rick O'Dell Streams Jazz Back To Chicago
Smooth Jazz has returned to CHICAGO radio online as a free 24/7 streaming digital station. Premiering this week online and on mobile devices as SMOOTHJAZZCHICAGO.NET, the new station is the creation of RICK O’DELL. "Over-the-air radio … more »
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April 30, 2012
Harker: Learning To Game The PPM
In their latest post on Radio Insights blog, RICHARD HARKER and GLENDA SHRADER BOS of HARKER RESEARCH discovered a rather unseemly, yet quite viable revelation: It's easier to game the PPM than it is under the diary. "PPM has made it much easier for … more »





