Net News search results for: presslaff interactive revenue
-
August 13, 2014
RAB: Radio Is Effective For Healthcare Advertising
When it comes to which type of advertising influences healthcare choices, radio was ranked as the most effective medium -- especially among 25-44 year olds -- according to findings from RAB's F.C.T. Report. In addition, when it comes to medical care … more »
-
April 7, 2014
Monday At The NAB Show 2014: Opportunity Knocks ... And So Does Competition
The NATIONAL ASSOCIATION OF BROADCASTERS' NAB SHOW 2014, adopting the theme "Challel Opportunity" (replete with its own theme song), had its formal opening MONDAY morning with NAB Pres./CEO GORDON SMITH delivering his annual State of the … more »
-
January 23, 2014
Radio Ads Influence Home Improvement Projects; Radio Station Personality Ads Help Drive Trust
Findings from RAB’s F.C.T. Report show that when consumers are determining their next home improvement project, radio ads influence that decision. Also, listener trust is positively influenced when a favorite radio station personality promotes a … more »
-
May 15, 2013
Auto Radio Ads Have Greatest Influence Closest To Purchase Finds RAB
Radio plays a dominant role, whether people are considering a vehicle purchase or spending time in a vehicle. The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. And radio is a top … more »
-
April 16, 2012
2012 NAB Show Opens In Las Vegas
The 2012 NAB SHOW had its formal opening MONDAY morning (4/17) in LAS VEGAS with an ending session introduced by actress TERI HATCHER, who initially called it the "Nab Show" (and later, apparently unaware of her mistake, said that she feared … more »
-
June 28, 2011
Triple A Conventions Update
Details for the 3rd annual FMQB TRIPLE A CONFERENCE, held at the ST. JULIEN HOTEL AND SPA in BOULDER, CO, AUGUST 10th-13th are now complete. For the 19th year, the Triple A community at-large will gather to discuss the issues facing the format and … more »
-
September 22, 2010
Journal Tabs PIR's Dat-e-Base
JOURNAL BROADCAST GROUP has chosen PRESSLAFF INTERACTIVE REVENUE's Dat-e-Base as its e-mail marketing platform for use across all its radio and TV web properties. "We have successfully worked with PRESSLAFF INTERACTIVE Revenue in several markets and … more »
-
March 16, 2010
Westwood One Chooses Presslaff For Interactive Opportunities
WESTWOOD ONE has signed an agreement with PRESSLAFF INTERACTIVE REVENUE to create new interactive opportunities for its advertisers. Effective immediately, WESTWOOD ONE will integrate PIR’s DAT-E-BASE platform into the program websites for THE … more »
-
August 25, 2008
The Sound Goes Out On A Dat-e-Base
BONNEVILLE AAA KSWD (100.3 THE SOUND)/LOS ANGELES has signed up with PRESSLAFF INTERACTIVE to handle its e-mail marketing. The Dat-e-Base is a relationship building and e-mail marketing platform that registers website visitors, allows them to participate … more »
-
June 23, 2008
Presslaff Interactive Revenue Hires Michelle Novak
SAGA COMMUNICATIONS’ Programming Coordinator and Research Dir. MICHELLE NOVAK has been hired by PRESSLAFF INTERACTIVE REVENUE. PIR is the creator of the Dat-e-Base E-mail and text marketing platform. "MICHELLE gets it. She knows the critical … more »