Net News search results for: radio effectiveness program
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May 21, 2014
Envision Launches ResearchWorks
ENVISION NETWORKS has launched RESEARCHWORKS, a research tool to help radio stations improve their advertising commercials through testing and research. RESEARCHWORKS can help stations reduce the number of bad commercials they broadcast and replace them … more »
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October 22, 2013
Sunday Night Slow Jams Scores With New Sponsor And Affiliates
BENZTOWN RADIO NETWORKS has announced that nationally syndicated radio show, SUNDAY NIGHT SLOW JAMS, has a major new sponsor, legal services firm JACKSON AND ASSOCIATES LAW CENTERS, as a result of the show's recent exposure on ABC's SHARK TANK. … more »
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August 8, 2013
Benztown Brings Top Commercial Voiceover And Copywriting Talent To Radio Stations For Barter
BENZTOWN is now offering commercial voiceover and copywriting for barter to radio stations of all market sizes. BENZTOWN says their "commercial voiceover and copywriting services give stations access to the industry’s top voiceover artists and … more »
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May 6, 2013
Jacobs Media Summer School 4 Kicks Off 38th Learning Conference With Fast Track Curriculum
THE CONCLAVE will host the high impact sessions for JACOBS MEDIA’s Summer School 4 which kicks off the 38th annual Learning Conference on WEDNESDAY, JULY 17th. "CONCLAVE 38 begins with what has become a tradition, the fourth annual … more »
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December 18, 2012
Nielsen To Acquire Arbitron
NIELSEN HOLDINGS has signed a definitive agreement to acquire ARBITRON INC. NIELSEN has agreed to acquire all of the outstanding common stock of ARBITRON for $48 per share in cash, representing a premium of approximately 26% to ARBITRON's closing … more »
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June 22, 2012
Radio Networks Form The Network Radio Compliance Council
Leaders of the network radio industry have formed THE NETWORK RADIO COMPLIANCE COUNCIL (NRCC) to "promote effective, reliable reporting and stewardship of network radio audio commercials and programming." THE NETWORK RADIO COMPLIANCE COUNCIL's … more »
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May 21, 2012
Arbitron Offers Spring 2012 'Radio Today By Numbers'
ARBITRON has announced the release of Spring 2012 "Radio Today by the Numbers," which features new research that illustrates what consumers want in audio entertainment-- and how they spend most of their time with radio. "Radio Today … more »
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September 14, 2011
Marketron Signs More Than 100 Media Groups To Its New Mediascape Program
MARKETRON has signed more than 100 media groups to the MEDIASCAPE program since its launch in APRIL of this year, including BEASLEY BROADCAST GROUP, EMMIS COMMUNICATIONS, LOTUS COMMUNICATIONS, MAPLETON COMMUNICATIONS, MAVERICK MEDIA, SCHURZ … more »
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September 7, 2011
Bob Case Joins Cash By Creative
In an ongoing effort to improve the effectiveness of radio advertising, independent creative provider CASH BY CREATIVE has added BOB CASE as Managing Partner and EVP/Operations. CASE spent the last seven years as CLEAR CHANNEL SVP/The Creative Services … more »
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July 8, 2011
Suzanne Goucher Testifies On Federal Alert And Warning Efforts
MAINE ASSOCIATION OF BROADCASTERS Pres./CEO SUZANNE GOUCHER is scheduled to testify this morning before the House Committee on Homeland Security Subcommittee on Emergency Preparedness, Response, and Communications in a hearing titled "Communicating … more »