Net News search results for: radio strategies
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September 26, 2022
iHeartMedia, Neustar Team To Include Radio In Marketing Attribution Platform
TRANSUNION 's NEUSTAR subsidiary has partnered with iHEARTMEDIA to integrate iHEART's AM/FM radio data in its marketing attribution measurement. The partnership, which the parties say is the first end-to-end marketing attribution platform to … more »
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September 22, 2022
Skyview Networks Streams 2023 Upfront Presentation
SKYVIEW NETWORKS held an upfront presentation online WEDNESDAY (9/21) hosted by BIG MACHINE RECORDS artists TIM McGRAW and CARLY PEARCE, unveiling some of the company's new partnerships and products. Among SKYVIEW's new partnerships are … more »
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September 22, 2022
Fred Jacobs Explores How Radio Can 'Intentionally Socialize' To Reach Audience
In his latest JACOBS MEDIA blog post, JACOBS MEDIA STRATEGIES Pres. FRED JACOBS digs into event marketing and radio's need to "intentionally socialize" to better reach their audience. Harkening back to pre-COVID-19 days, JACOBS says, … more »
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September 22, 2022
New York Market Stations Team For Pro-Radio Marketing Campaign
A partnership of major radio companies in the NEW YORK market has launched a joint marketing campaign to promote radio. THE NEW YORK CITY RADIO COMMITTEE's "Fall in Love with Radio" began on SEPTEMBER 12th, and will run through NOVEMBER, … more »
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September 6, 2022
Fred Jacobs Looks At Radio's Age Issues, Older And Younger
The case of a Canadian TV news anchor whose firing appeared to be the result of letting her hair go gray got JACOBS MEDIA STRATEGIES Pres. FRED JACOBS thinking about radio's relationship with the older audience... and the younger audience, too. In … more »
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August 17, 2022
Fred And Paul Jacobs To Receive National Radio Award From NAB
JACOBS MEDIA STRATEGIES' FRED and PAUL JACOBS will receive the National Radio Award from the NATIONAL ASSOCIATION OF BROADCASTERS during the 2022 MARCONI RADIO AWARDS at the NAB SHOW NEW YORK on OCTOBER 19th. “Radio broadcasters rely on FRED … more »
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August 16, 2022
Spanish Broadcasting System Revenue Rises In Second Quarter
SPANISH BROADCASTING SYSTEM second quarter 2022 revenue rose 4% year-over-year to $37.5 million, fueled by a 6% increase for radio revenue to $35 million while television slipped 21% to $2.5 million. Radio revenue was also above pre-pandemic 2019 levels … more »
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August 15, 2022
2022 Rising Through The Ranks Completed
It's a wrap for the RADIO ADVERTISING BUREAU, BMI and MENTORING AND INSPIRING WOMEN IN RADIO (MIW)'s 2022 RISING THROUGH THE RANKS program, which completed its 14th annual program on AUGUST 11th in NASHVILLE. The curriculum included sessions on … more »
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August 11, 2022
Southern California Public Radio Adds Two To Management Team
SOUTHERN CALIFORNIA PUBLIC RADIO, operator of News-Talk KPCC/LOS ANGELES and owner of LAist STUDIOS, has added two new members to its management team. Joining SCPR is the former ENTERTAINMENT WEEKLY Editorial Dir. SHANA NAOMI KROCHMAL as VP of LAist … more »
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August 8, 2022
Fred Jacobs Examines Radio's Gen Z Problem
Does radio have any shot at attracting a teen audience? JACOBS MEDIA STRATEGIES Pres. FRED JACOBS has some thoughts about that issue in his latest "JACOBlog" post at the JACOBS MEDIA STRATEGIES website, "Why Gen Z Is A Non-Starter For … more »