Net News search results for: scarborough research
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October 7, 2020
Radio Research Consortium Renews Nielsen Deal
RADIO RESEARCH CONSORTIUM has renewed its contract to license individual non-commercial stations for NIELSEN ratings and SCARBOROUGH research. The renewal with NIELSEN is described in a press release as "multi-year." “As a … more »
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March 17, 2020
Westwood One Blog Examines Radio Listening Habits For People Working From Home
With working from home quickly becoming a reality for many Americans, this week’s WESTWOOD ONE blog answers questions agencies have about what this means for AM/FM radio listening habits: What is AM/FM radio’s reach among Americans who work … more »
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November 12, 2019
Westwood One Looks At AM/FM's Effectiveness For Political Advertising
CUMULUS and WESTWOOD ONE Chief Insights Officer PIERRE BOUVARD's latest blog post at the WWO site points to AM/FM radio's effectiveness for political advertising. In the post, research from NIELSEN MEDIA IMPACT and NIELSEN SCARBOROUGH is shown to … more »
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September 26, 2019
Radio Show 2019 Thursday: More Podcast Talk, HD Radio, Branding, And Waiting For Marconis
THURSDAY is the final day of sessions at the NAB and RAB's RADIO SHOW 2019, with panels and presentations on podcast sales, HD Radio, and branding, wrapping up with the MARCONI RADIO AWARDS in an evening ceremony. Connecting Podcasts With Advertisers … more »
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July 25, 2019
Nielsen Inks Max Media To Multiyear Deal
NIELSEN has inked MAX MEDIA to a multiyear agreement for audio measurement, including NORFOLK market PPM ratings, SCARBOROUGH research, POLK BY IHS MARKIT data, NIELSEN RHIZA, PD Advantage, and TAPSCAN. “We are delighted to be working again with … more »
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May 23, 2019
NYMRAD Releases First Quarter 'State Of The Market' Report
The NEW YORK MARKET RADIO BROADCASTERS ASSOCIATION (NYMRAD) has released its quarterly "The State of the Market" report for first quarter 2019, collecting data on the region's economic status and some research on two radio advertising … more »
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March 5, 2019
Research Director, Inc. Lauds Nielsen's Local Media Impact Tool For Radio
The latest post on RESEARCH DIRECTOR, INC.'s Hot Topic blog highlights NIELSEN's new tool, Local Media Impact, which helps radio interest advertisers who spending all of their broadcast budget with television. Available to NIELSEN … more »
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January 16, 2018
Tom Birch Joins Media Services Group As Director
LAKES MEDIA owner and former BIRCH/SCARBOROUGH RESEARCH and OPUS MEDIA GROUP CEO TOM BIRCH is joining brokerage MEDIA SERVICES GROUP as a Director, effective FEBRUARY 1st. He will continue to own LAKES MEDIA after joining MSG. Managing Director … more »
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August 1, 2016
100+ Radio Stations Now Using Futuri’s TopLine
In just six months since FUTURI launched its new TOPLINE Sales Service, more than 100 radio stations have signed up to receive the TOPLINE mobile app, desktop tool, and services, available on a barter basis. ENTERCOM/MIAMI GSM AMY FREEMAN said, … more »
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June 22, 2016
Nielsen's N-Score Adds Fan Affinity Scores To Enhanced Talent Analytics
NIELSEN has announced modifications to its N-SCORE, a syndicated solution that assesses the casting and endorsement potential of a wide array of celebrities — actors, athletes, musicians, and well-known personalities. For the first time, N-SCORE … more »