Net News search results for: scarborough research
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June 16, 2016
SCBA Report Predicts Strong Business Trends For Southern California Radio In Third Quarter
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has released its third-quarter forecast for its local market, and the report, compiled from data from several sources including NIELSEN, SCARBOROUGH, MILLER KAPLAN ARASE, state and local government … more »
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March 28, 2016
Latest Data From Katz Media Group 'Local Vote' Study Looks At Independent Primary Voters
The third release of data from "The Local Vote 2016," an analysis of 12 weeks of SCARBOROUGH data commissioned from NIELSEN by KATZ MEDIA GROUP, looks at radio's influence among independent voters. In the new data, compiled across nine … more »
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February 16, 2016
Katz-Nielsen 'Local Vote 2016' Study Releases First Findings
A NIELSEN AUDIO study of political media commissioned by KATZ RADIO GROUP, “The Local Vote 2016,” has released the first batch of data in its examination of political ads during the FEBRUARY through APRIL primary period. The rep firm plans to … more »
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February 4, 2016
Nielsen Pacts With Ad Agency RPA For Local Buyer Reach
NIELSEN has reached an agreement with ad agency RPA to license NIELSEN's LOCAL BUYER REACH service, which connects industry-standard local television ratings with consumer transaction, auto registration and SCARBOROUGH local consumer insights to … more »
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January 26, 2016
Cumulus Adds 'Programming Resources' As It Realigns Executive Programming Lineup
CUMULUS MEDIA has made "strategic additions to the corporate programming team," in support of local market operations. The moves add resources in the key areas of research, strategy and format-specific expertise that leverage CUMULUS’ … more »
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January 19, 2016
Futuri Media Introduces New TopLine Research App For Broadcast Sales Teams
Radio and TV station sales executives can now receive next-business-day service on unlimited customized sales research presentation via FUTURI’s new TOPLINE mobile app and desktop tool. Using station licensed ratings tools such as NIELSEN ratings … more »
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July 28, 2015
Gregg Lindner Leaves Media Rating Council For EVP Post At GfK MRI
MEDIA RATING COUNCIL SVP/Research Methods And Statistics GREGG LINDNER is joining consumer media research firm GfK MRI as EVP/Media Research. LINDNER joined the MRC last year after serving as ARBITRON's EVP/Radio Service Innovation and Chief Research … more »
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June 29, 2015
Nielsen And Council For Research Excellence To Test Combining Radio And TV Samples In Small And Medium Markets.
The COUNCIL FOR RESEARCH EXCELLENCE has approved the launch of the Audio Committee's first study, an effort to evolve the NIELSEN AUDIO service in small and medium markets. The step follows "a lot of healthy discussion and open-minded … more »
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February 13, 2014
TopLine Matter Ups Janice Klemmensen To VP/Research
Media consultancy TOPLINE MATTERS has promoted JANICE KLEMMENSEN to VP/Research. She will lead the research team at TLM which also features veteran ratings analyst JEFFREY GREEN who works specifically on NIELSEN PPM analysis for large and major market … more »
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February 11, 2014
Gregg Lindner Joins MRC As SVP/Research Methods And Statistics
MEDIA RATING COUNCIL Exec. Dir./CEO GEORGE W. IVIE has tapped GREGG LINDNER, most recently ARBITRON's EVP/Radio Service Innovation and Chief Research Officer, as SVP/Research Methods and Statistics. “MRC is thrilled to be able to add an … more »