Net News search results for: scarborough research
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June 2, 2009
Study To Discuss Mall Habits Of Teens
ARBITRON and SCARBOROUGH RESEARCH will release the results of their "Teen Mall Shopping Attitude and Usage" Study during a free webinar on WEDNESDAY, JUNE 3rd. "Teens are a very interesting segment of our society and are known to be … more »
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May 14, 2009
Scarborough Adds 17 Markets To Local Market Service
SCARBOROUGH RESEARCH is expanding its Mid-Tier Local Market Service by adding 17 new markets. The SCARBOROUGH Mid-Tier Local Market custom studies cover small and medium-sized geographies and measure the retail patterns, lifestyles, demographics and … more »
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January 26, 2009
Columbus' Fan Goes To FM
DISPATCH/RADIOHIO Hot AC WBNS-F (MIX 97.1)/COLUMBUS will flip to a simulcast of sister Sports WBNS-A (SPORTSRADIO 1460 THE FAN) as 97.1 THE FAN. The move occurred TODAY at 4p ET. "The power of sports radio continues to … more »
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May 22, 2008
Fireworks On The Monthly Arb Con Call
ARBITRON kicked off its monthly PPM call with a heavy hitter who took a major shot at other radio groups that are demanding MRC accreditation before rolling out PPM. CBS RADIO Pres./CEO DAN MASON opened the session by citing the PR campaign institute by … more »
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April 14, 2008
Cumulus Waves Bye To Arbitron In Markets 100+ ... Is Clear Channel Supporting? Pierre Bouvard Responds
CUMULUS COO JOHN DICKEY has invited qualified vendors to submit proposals to CUMULUS for a new service designed to measure both quantitative and qualitative audience characteristics for its stations in markets 100+. As of JANUARY 1st, 2009, CUMULUS will … more »
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March 26, 2008
Scarborough To Grow In Local Markets
Taking advantage of what it sees a growing hole in the market of ratings research, SCARBOROUGH RESEARCH announced that it is in the process of fully exploring the option of measuring additional markets. On top of its 81 U.S. DMAs through its Top-Tier … more »
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January 30, 2008
Former Sarasota Host Peter Jahns Passes
Condolences to family and friends of former SARASOTA radio news anchor and host PETER JAHNS, who died JANUARY 21st at 69 after a battle with non-Hodgkin's lymphoma and kidney disease, according to the SARASOTA HERALD-TRIBUNE. JAHNS, born PETER … more »
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August 7, 2007
Arbitron Releases PPM Test Data On Mall Radio Network
ARBITRON has announced the results of a second PPM pilot test with MALL RADIO NETWORK. The pilot successfully demonstrated that the ARBITRON PPM system could be used to track the amount of time shoppers are exposed to MALL RADIO NETWORK content and … more »
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February 26, 2007
Arbitron: Successful PPM Test With Mall Radio Network
ARBITRON announced that it has concluded a round of testing using the PORTABLE PEOPLE METER (PPM) to detect audio content broadcast in malls by MALL RADIO NETWORK (MRN). The project represents the first successful attempt to encode and monitor audio … more »
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October 13, 2006
Arbitron And Scarborough Unveil New Mall Shopper Audience Measurement
ARBITRON and SCARBOROUGH RESEARCH have announced a new audience metric that provides more precise measurements of the American mall shopper. THE SCARBOROUGH MALL SHOPPER AUDIENCE DATA is incorporated into an advertising reach and frequency model, … more »