Net News search results for: scba q

• July 15, 2015

  SCBA President High on Terrestrial Radio, Down On 'DERP'

  

  SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION President THOM CALLAHAN is down on the DERP surrounding broadcast radio in his latest "Thought Leader" media post, "Push Back on DERP" at www.scba.com. What is DERP? CALLAHAN definies it as … more »

• April 22, 2015

  Report: Southern California Broadcasters Association Cuts Office Staff

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION is down to one employee, reports LARADIO.COM, with the departure of two office staffers leaving Pres. THOM CALLAHAN alone at the regional trade organization. The cuts were attributed to the loss of funding … more »

• February 18, 2015

  SCBA Sets Spring Radio Sales Training Schedule

  

  THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has announced its SPRING SOUTHERN CALIFORNIA BROADCASTERS UNIVERSITY (SCBU) Radio and Digital Sales Training Classes for both classroom and live online enrollment. Classes are scheduled to begin … more »

• January 5, 2015

  SCBA Publishes Q1 2015 Report

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has published its SCBA QUARTERLY MARKET GUIDANCE REPORT for Q1 2015 for clients, advertising agencies, media buying services and its Radio member stations, via its website at www.scba.com. The SCBA … more »

• November 18, 2014

  SoCal Radio Revenue Up In October

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) reported that the L.A. market enjoyed local spot increases of 3% and national spot increases of 5.7% in OCTOBER 2014, while MILLER KAPLAN ARASE’s OCTOBER summary also found 1.3% local spot … more »

• November 5, 2014

  SCBA Pres. Thom Callahan Is Bullish On Future

  

  SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION Pres. THOM CALLAHAN essentially looks "back from the future" in his latest “Thought Leader” media post. Entitled “Brave New World for Radio,"  CALLAHAN describes a series … more »

• November 3, 2014

  SCBA, Nielsen Hold Radio ROI Research Event

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) and NIELSEN AUDIO held a radio research event on THURSDAY, OCTOBER 30th at the iHEARTRADIO THEATER in BURBANK, CA. Almost 400 SOUTHERN CALIFORNIA clients and agencies attended the capacity event, … more »

• September 24, 2014

  The Southern California Broadcast Association Takes A Swipe At Pandora In New White Paper

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION has published its latest SCBA White Paper Research Report entitled, "Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora internet music service." The full report is … more »

• September 5, 2014

  SCBA Q4 Market Guidance Report Now Available

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has published its SCBA Quarterly Market Guidance Report for Q4 2014 for clients, advertising agencies, media buying services and its Radio member stations, via website at www.scba.com. The report is … more »

• August 18, 2014

  SCBA Holds Radio Advertising Awards Luncheon

  

  The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) and SCBA’s Sales Management Council will honor selected regional advertisers with their annual OUTSTANDING ACHIEVEMENT IN RADIO ADVERTISING AWARDS on OCTOBER 16th at a luncheon held at the … more »