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January 11, 2006
Arbitron Signs Up Ad Agency For PPM
Ad agency INTERPUBLIC GROUP (IPG) has signed up with ARBITRON when it deploys its PORTABLE PEOPLE METER (PPM). Clients IPG represent include: SAFEWAY, MASTERCARD, CVS, AMERICAN AIRLINES, SONY, UPS, DUNKIN' DONUTS, NASCAR, and ALLTEL. IPC represents 30% … more »