Net News search results for: sixty
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November 12, 2014
STRATA Survey Finds Programmatic Buying Continues To Gain Agency Trust
A new advertising agency survey indicates a growing percentage of advertising agencies are putting their trust in programmatic buying, as skepticism in the tool drops and its benefits are more understood. The third-quarter agency survey conducted by … more »
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October 1, 2014
Raphael Joins Philly's Q102 For Nights
iHEARTMEDIA Top 40 WIOQ (Q102)/PHILADELPHIA welcomes RAPHAEL for nights (8p-mid) effective immediately. RAPHAEL joins Q102 from ENTERCOM Top 40 WPXY/ROCHESTER, where he was on-air, and also served as Promotion Dir. He will be based in … more »
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September 29, 2014
Mark Kassof: Few 13-20s Name FM As #1 Music Source
New research from MARK KASSOF & CO. reveals that only 7% of 13-to-20-year-olds name FM radio as the device they use most to listen to music. Cell phones/smartphones are their #1 music source, named by 41%; iPODS/MP3 players and PCs are also ahead of … more »
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September 17, 2014
STRATA Data Finds Political Advertisers Are Planning To Use Radio
Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing … more »
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July 24, 2014
FCC Approves Sinclair Purchase Of Allbritton TV Stations, Shutdown Of 3 Stations
The FCC has approved SINCLAIR TELEVISION GROUP, INC.'s acquisition of the ALLBRITTON COMMUNICATIONS CO. television stations for $985 million, over the objections of the RAINBOW PUSH COALITION, AMERICAN CABLE ASSOCIATION, RAYMIE HUMBERT, FREE PRESS, … more »
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July 1, 2014
Alpha-L&L Merger Complete, Purchase Of Main Line Stations Closes
ALPHA BROADCASTING has completed its merger with L&L BROADCASTING to become ALPHA MEDIA and has closed on the purchase of 19 stations in RICHMOND, LOUISVILLE, DAYTON, and HAGERSTOWN-CHAMBERSBURG from MAIN LINE BROADCASTING for $57 million. … more »
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June 25, 2014
Survey Finds Some Marketing Pros Not Happy With Results Of Spot Radio
In a survey sure to ruffle the feathers of many in broacast radio, CRN INTERNATIONAL has found that, "many marketing professionals indicate they are 'fed up' with the quality of results from traditional radio spot advertisements and believe … more »
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May 22, 2014
STRATA Agency Survey Finds Strength Of Advertising Economy Reaches 5-Year High
A recent survey of advertising agencies conducted by STRATA found that confidence in the ad economy is the highest it has been in the past five years. Sixty-two percent of agencies polled said they see business increasing this quarter compared to the … more »
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May 20, 2014
More Media And Entertainment Companies Expect To Pursue Acquisitions In The Next Year Than At Any Time In The Last Two Years
Media and entertainment companies are more confident in the global economy than ever before, according to a recent survey of senior executives conducted by EY for the 10thCapital Confidence Barometer: Media & Entertainment. The report shows 64% of … more »
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May 9, 2014
In2une Music Nashville To Handle Promotion For Lucy Hale
After BIGGER PICTURE's shutdown yesterday (NET NEWS 5/8), DISNEY MUSIC GROUP's (DMG) LUCY HALE will now have IN2UNE MUSIC promote her debut single, "You Sound Good To Me." “We are thankful for the tremendous support Country radio … more »