Net News search results for: smb
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September 22, 2014
BIA/Kelsey Forecasts Local Media Revenues To Reach $139.3 Billion In 2015
In its new U.S. Local Media Forecast 2015, BIA/KELSEY forecasts total local media revenues to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6%. BIA/KELSEY is presenting highlights from the forecast today at … more »
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September 15, 2014
Small Businesses Spend More On Social Media Than Any Other Media Category, Finds BIA/Kelsey
In the latest wave of BIA/KELSEY’s “Local Commerce Monitor," an ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), 74.5% of SMBs reported using social media to promote their businesses -- more than … more »
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September 3, 2014
BIA/Kelsey Forecasts SMB Spending On Local Media To Exceed $50 Billion In 2015
In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/KELSEY estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8% of total local media spending. SMBs will allocate … more »
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March 4, 2014
Is Pandora #1 In 28 Markets?
PANDORA is aggressively marketing itself to advertisers in many local U.S markets -- and in an interview with NETNEWSCHECK.COM -- Chief Revenue Officer JOHN TRIMBLE says the webcaster plans to expand its current 30 local offices by eight to 10 in 2014. … more »
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June 11, 2013
Borrell Associates Study Says Local Mobile Advertising To Double In 2013
According to just-released data from BORRELL ASSOCIATES, local mobile advertising is doubling this year. Last year mobile ads accounted for 8% of the $18.5 billion spent on local online advertising. This year's growth will put its share at 13% of … more »
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April 29, 2013
Price For Mid-West Family's Purchase Of Maverick Rockford, Eau Claire Clusters: $15.5 Million
The price for MID-WEST FAMILY BROADCASTING (MID-WAY RADIO, INC. in ROCKFORD, MID-WEST MANAGEMENT, INC. in EAU CLAIRE)'s purchase of MAVERICK MEDIA, LLC's EAU CLAIRE, WI and ROCKFORD, IL clusters is $15.5 million plus an LMA to begin on MAY … more »
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April 10, 2013
BIA/Kelsey Forecasts U.S. Social Ad Revenues To Reach $11 Billion In 2017
BIA/KELSEY forecasts U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion in 2017, representing a compound annual growth rate (CAGR) of 18.6%. BIA/KELSEY expects social advertising's local penetration to steadily increase … more »
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April 4, 2013
BIA/Kelsey Forecasts U.S. Mobile Local Ad Revenues To Reach $9.1 Billion In 2017
BIA/KELSEY has good news for the sales department, as it forecasts U.S. mobile local advertising revenues to grow from $1.2 billion in 2012 to $9.1 billion in 2017, representing a compound annual growth rate (CAGR) of 49.3%. This corresponds to a 0.9% … more »
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January 28, 2013
WCZE Flips To Christian Country
CZELADA Christian WCZE (SMILE-FM)/ HARBOR BEACH, MI has flipped its format from a traditional Christian station to a Country Christian format called "POSITIVE COUNTRY 103.7." Mornings are hosted by DENNIS EDWARDS, with owner JENNIFER CZELADA … more »
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January 11, 2013
Borrell's Local Advertising Outlook Sees A 5.9% Drop For Radio
BORRELL has released their 2013 Local Advertising Outlook, and finds "ad spending nationwide should rebound by a healthy 7.5% this year, but the real story is in the local space, which is forecast to grow 8.2%, from $88.9 billion in 2012 to $96.2 … more »