Net News search results for: smb
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December 14, 2012
Ad-ology Finds Small Business Plans To Spend 'More Or The Same' On Advertising In 2013
From OCTOBER 26 through NOVEMBER 6, AD-OLOGY RESEARCH conducted an extensive survey of 1,439 small business owners and decision makers to learn more about their attitudes towards advertising and marketing. Now in its fifth year, this study uncovers the … more »
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September 17, 2012
BIA/Kelsey Forecasts U.S. Consumer Spending On Online Deals To Reach $3.6B in 2012
BIA/KELSEY forecasts U.S. consumer spending on online deals (including daily deals, instant deals and flash sales) to reach $3.6 billion in 2012, an increase of 86.9% over 2011. BIA/KELSEY projects 23% growth in deals spending in 2013, followed by … more »
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May 16, 2012
Co-op Dollars Being Left On The Table By Digital Media Says Borrell Associates
Are co-op dollars being wasted by those selling advertising in the digital marketplace? Yes, says BORRELL ASSOCIATES in a new survey. Writes BORRELL, "In the world of marketing, co-op programs are strange animals. They are responsible for the NIKE … more »
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May 15, 2012
BIA/Kelsey Forecasts U.S. Social Media Ad Spending To Reach $9.8 Billion By 2016
Social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21%, according to BIA/KELSEY's U.S. Local Media Forecast (2011-2016). BIA/KELSEY expects the local segment of … more »
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March 12, 2012
Curtis Media Moves In NC: WZTK To Flip, WPTF Goes News, WKIX-A Goes Talk
CURTIS MEDIA GROUP is making major changes at its Talk WPTF-A and Oldies WKIX-A/RALEIGH-DURHAM and at Talk WZTK (FM TALK 101.1) and Talk WSJS-A/GREENSBORO-WINSTON SALEM. Starting TUESDAY (3/13), WPTF is refocusing as a News station as NEWSRADIO 680 WPTF, … more »
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February 29, 2012
BIA Kelsey Says Small Businesses Plan To Allocate 26% Of Ad Budgets To Digital Media
Get ready to have your sales department pitching your web presence, as small businesses continue to gravitate to digital/online media, particularly to self-serve advertising and promotional tools, including video, social media and search engine … more »
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January 9, 2012
KFMB-KXKC GM Chuck Wood Exits
CUMULUS Top 40 KSMB and sister Country KXKC/LAFAYETTE, LA, GM CHUCK WOOD has been laid off, the INDEPENDENT WEEKLY reports. Sources indicate that WOOD’s position was eliminated, most likely part of a broader move by CUMULUS to do away with … more »
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January 5, 2012
Borrell Sees Explosive Ad Growth On Social Media
BORRELL ASSOCIATES has released a report this week that looks into the use of social media by small and medium-sized businesses. The surver, entitled "Main Street Goes Social," predicts local merchant spending on social media will explode over … more »
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November 17, 2011
BIA/Kelsey Forecasts U.S. Social Local Advertising Revenues To Reach $2.3 Billion In 2015
BIA/KELSEY's first forecast of geotargeted social media projects the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate of 33.3%. During the same … more »
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March 28, 2011
Borrell Study Forecasts Slow Online Revenue Growth For Radio
BORRELL ASSOCIATES has released their 9th Annual Benchmarking Report: Benchmarking Local Online Media, A 2010 Revenue Survey. In it, BORRELL concludes the economic downturn over the past three years has forged a new landscape for local online media. It's … more »